Commenced in January 2007
Paper Count: 30836
Applying Audience Development Programs in Museums for Raising Community Awareness towards Cultural Heritage Preservation: A Case Study of Alexandria National Museum
Authors: Samar F. Elkasrawy
Abstract:Museums play a significant role in their communities with respect to culture, history, environment, and social development. They are considered as important sites for families, tourists, school groups, cultural visitors and individuals, looking to enjoy, learn and expand their horizons. Aim of audience development programs is to support individuals and organizations to work together to deliver messages that will raise museums' profile for both existing and potential visitors. They recognize the particular role that museums play for communities, the audiences they seek to reach, the experience they seek to offer and the extent and nature of their collections. This study aims at using both the qualitative and quantitative approach to explore the important role that audience development programs in museums can play in raising awareness in their communities concerning cultural heritage preservation and tourism. The Alexandria National Museum is considered as a valuable case study. In depth interviews with museum managers and staff was conducted as well as an online questionnaire. The study also includes suggestions and guidelines for applying audience development programs in Egyptian museums.
Digital Object Identifier (DOI): doi.org/10.5281/zenodo.1126333Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF Downloads 1124
 M. Yang, “Community Participation in the Heritage Management Process" RILCC, Raymond Lemaire International Center for Conservation, Katholieke Universiteit Leuven
 J. M Nyangila, "Museums and community involvement: A case study of community collaborative initiatives – National Museums of Kenya, INTERCOM, conference paper, 2006
 E.P. & M. Alexander, " Museums in Motion: An introduction to the history and functions of museums, Rowmann & Littlefield, 2008.
 Museums Marketing Strategy for Wales, "Audience Development and Marketing Strategy for Museums in Wales 2013-2016", Creative Cultures, London, pp. 6 (Unpublished work style), unpublished.
 Audience development policy, National Museum of Australia, 20 April 2011.www.nma.gov.au
 R. Davis, "Building a Successful Museum Volunteer Services Programs", Oklahoma Museums Association Technical Bulletin, no. 45, July 2007.
 "Volunteering in Local Museums in Northern Ireland", Northern Ireland Museum Council,2010
 P. Patias, Y. Chrysantou, S. Sylaiou, Ch. Georgiadis, D.M. Michail and S. S Tyliandis, " The Development of an E-Museum for Contemporary Arts.
 C. Sexton and E. Lagoudi, Museum Apps and Audiences on the Go., Museum Identity Ltd, 2016
 B. Gammon, How to Write An Audience Development Plan – Issues to Consider, Research to Conduct, Museum Identity Ltd, 2016
 A. Humphreys.DK Eyewitness, Top 10 Cairo & The Nile, Penguin, pp. 113, Sep. 2011
 D. Richardson and D. Jacobs, The Rough Guide to Cairo & the Pyramids, Penguin, pp. 248, Sep.2011
 C. Waltl, Museums for Visitors: Audience Development – A Crucial Role for Successful Museum Management Strategies, 2006, INTERCOM, Conference Paper
 M. L. Saunders and A. Thornhill, Research methods for business students. Pearson Education Limited: England, 2009.
 E. Guenlue, K. Yagci and I. Pirnar, Preserving Cultural Heritage and Possible Impacts on Regional Development: Case of Izmir", www.regionalstudies.org
 H. Hayajneh, Questionnaire on Raising Awareness About Intangible Cultural Heritage, 13May 2009, www.unesco.org/culture
 A. G. Ahmed, Cultural Heritage of Southeast Asia: Preservation for World Recognition, Journal of Malaysian Town Plan, Vo. 03, No. 1, January 2006, pp. 52-62.
 The International Council of Museums (ICOM), available at: http://icom.museum, accessed 05 July