Commenced in January 2007
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Edition: International
Paper Count: 30836
Applying Transformative Service Design to Develop Brand Community Service in Women, Children and Infants Retailing

Authors: Yi-Chang Wang, Shian Wan, Yu-Chien Lin


This research discussed the various theories of service design, the importance of service design methodology, and the development of transformative service design framework. In this study, transformative service design is applied while building a new brand community service for women, children and infants retailing business. The goal is to enhance the brand recognition and customer loyalty, effectively increase the brand community engagement by embedding the brand community in social network and ultimately, strengthen the impact and the value of the company brand.

Keywords: Service Design, transformative service design, brand community

Digital Object Identifier (DOI):

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