Commenced in January 2007
Paper Count: 30132
Further the Future: The Exploratory Study in 3D Animation Marketing Trend and Industry in Thailand
Abstract:Lately, many media organizations in Thailand have started to produce 3D animation, so the quality of personnel should be identified. As an instructor in the school of Animation and Multimedia, the researchers have to prepare the students, suitable for the need of industry. The current study used exploratory research design to establish the knowledge of about this issue, including the required qualification of employees and the potential of animation industry in Thailand. The interview sessions involved three key informants from three well-known organizations. The interview data was used to design a questionnaire for the confirmation phase. The overall results showed that the industry needed an individual with 3D animation skill, computer graphic skills, good communication skills, a high responsibility, and an ability to finish the project on time. Moreover, it is also found that there were currently various kinds of media where 3D animation has been involved, such as films, TV variety, TV advertising, online advertising, and application on mobile device.
Digital Object Identifier (DOI): doi.org/10.5281/zenodo.1339370Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF Downloads 999
 P. Laowansiri, “Animation Movie: Instructional Material for Advanced Media Production Subject,” Division Faculty of Mass Communications, Sukhothai Thammathirat University, 2nd ed. vol. 3, J. Peters, Ed. New York: McGraw-Hill, 1989, pp. 8–15.
 J. Connelly, and M. Connelly, “History of Animation,” TechTrends, vol. 55, no.3, pp. 6–6, 2011.
 I. Howard, Perceiving in Depth. New York: Oxford University Press. 2012.
 K.T. Odusami, “Perceptions of construction professionals concerning important skills of effective project leaders,” Journal of Management in Engineering, vol. 18, no. 2, pp. 61–67.
 K. Patcharawit, “Instructional Material for Animation Movie and Computer Technique Subject, Movie and Video Program” Architecture. Bangkok: Faculty of Architecture of King Mongkut's Institute of Technology Ladkrabang, 2010.
 T. Leeumnuaychok, Manual for Basic Animation Learning. Bangkok: Thana Books, 2007.
 N. L. Young, “Identity trans/formations,” in Communication year book, vol. 31, pp. 224, 2007.
 SIPA, “Software Industry Information,” Retrieved on December, 15, 2015 URL:
 S. Meenanan, “Content Analysis and Attitude of Thai Student toward Thai Series, Hormones the Series Season 2,” World Academy of Science, Engineering and Technology: International Journal of Economics and Management Engineering. vol. 2, no. 12, 2015.