Studying the Influence of Logistics on Organizational Performance through a Supply Chain Strategy: Case Study in Goldiran Electronics Co.
The purpose of this study is investigating the influences of logistics performance on organizational performance including both marketing & financial aspects, and showing the financial impacts of selecting the right marketing and logistics priorities in line with their supply chain type, and also giving the practitioners an advance identification of their priorities and participation types of supply chain, and the best combination of their strategies and resources in this regard. We made use of the original model’s questionnaire to gather all expert’s data and also SPSS and AMOS Ver.22 to analyze the gathered data. CFA method was also used to test whether a relationship between observed variables and their underlying latent constructs exists. Supply chain strategy implementation leads to logistics performance improvement, and marketing performance will be affected as well. Logistics service providers should focus on enhancement of supply chain performance, since logistics performance has been considered as a basis of evaluation of supply chain management strategy. Consequently, performance of the organization will be enhanced. This case is the first research made in Iran that analyzes the relationship between Logistics & Organizational performance in Home Appliances and Home Entertainment companies.
Digital Object Identifier (DOI): doi.org/10.5281/zenodo.1112278Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF Downloads 2894
 Beamon, Benita, & Ware, T. (1998). A Process Quality Model for the Analysis, Improvement and Control of Supply Chain Systems. International Journal of Physical Distribution and Logistics Management, Vol. 28 No. 9/10, pp. 704-715.
 Bowersox, D., & Daugherty, P. (1987). Emerging Patterns of Logistical Organization. Journal of Business Logistics, Vol. 8, No. 1, pp. 46-60.
 Bowersox, D., Closs, D., & Stank, T. (2000). Ten Mega-Trends That Will Revolutionize Supply Chain Logistics. Journal of Business Logistics, 21 (2), 1-17.
 Carter, J., & Narasimhan, R. (1996). Purchasing and supply management: future directions and trends. International Journal of Purchasing & Materials Management, Vol. 32 No. 4, pp. 2-12.
 Chan, F., & Qi, H. (2003). Feasibility of Performance Measurement System for Supply Chain: A process based approach and measures. Integrated Manufacturing Systems, Vol. 14, Iss. 3, pg 179-190.
 Claycomb, C., Germain, R., & Droge, C. (1999). Total system JIT outcomes: inventory, organization and financial effects. International Journal of Physical Distribution and Logistics, Vol. 29 No. 10, pp. 612-30.
 Clinton, S., & Closs, D. (1997). Logistics Strategy: Does It Exist? Journal of Business Logistics, Vol. 18, No. 1, pp. 19-44.
 Cohen, S., & Roussel, J. (2005). Strategic Supply Chain Management: The Five Disciplines for Top Performance. McGraw-Hill, New York, NY.
 Cvetic, B., & Vasiljevic, D. (2012). A Conceptual Model for Supply Chain Performance Management and Improvement. Advances in Business-Related Scientific Research Journal, vol 3 No1.
 Dillman, D. (2000). Chapter Four: Constructing the Questionnaires in Mail and Internet Surveys. The Total Design Method, New York: John Wiley & Sons, 79-148.
 Dixon, J., Nanni, A., & Vollmann, T. (1990). The New Performance Challenge: Measuring Operations for World-class Competition. Homewood, IL: Dow Jones-Irwin.
 Dunn, S., Seaker, R., & Waller, M. (1994). Latent Variables in Business Logistics Research: Scale Development and Validation. Journal of Business Logistics, 15 (2), 145-172.
 Garver, M., & Mentze, J. (2000). Salesperson Logistics Expertise: A Proposed Contingency Framework. Journal of Business Logistics, 21 (2), 113-132.
 Green, K., & Inman, R. (2005). Using a just-intime selling strategy to strengthen supply chain linkages. International Journal of Production Research, Vol. 43 No. 16, pp. 3437-53. .
 Green, K., McGaughey, R., & Casey, K. (2006). Does supply chain management strategy mediate the association between market orientation and organizational performance? Supply Chain Management: An International Journal, Vol. 11 No. 5, pp. 407-14.
 Green, K., Medlin, B., & Whitten, D. (2004). Developing optimism to improve performance: an approach for the manufacturing sector. Industrial Management & Data Systems, Vol. 104 No. 2, pp. 106-14.
 Green, K., Whitten, D., & Inman, R. (2008). The impact of logistics performance on organizational performance in a supply chain context. Supply chain management: An International Journal, Vol.13 No.4, pp.317-327. .
 Gunasekaran. (2007). Performance measures and metrics in logistics and supply chain management. International journal of production research, vol.45 no.12, 2819-2821.
 Hair, J. F., Anderson, R., Tatham, R. L., & Black, W. C. (1998). Multivariate Data Analysis with Readings. Englewood Cliffs, NJ: Prentice Hall, 5th Edition.
 Hair, J., Black, W., Babin, B., Anderson, R., & Tatham, R. (2006). Multivariate Data Analysis. Pearson Prentice-Hall, Upper Saddle River, NJ., 6th Ed.
 Karimi, E., & Rafiee, M. (2014). Analyzing the Impact of Supply Chain Management Practices on Organizational Performance through Competitive Priorities (Case Study: Iran Pumps Company). International Journal of Academic Research in Accounting, Finance and Management Sciences, Vol. 4, No.1, pp. 1–15.
 Kerlinger, F., & Lee, H. (2000). Foundations of Behavioral Research. Fort Worth, TX: Harcourt College Publishers.
 Khang, T., Arumugam, V., Yee-Loong Chong, A., & Chan, F. (2010). Relationship Between Supply Chain Management Practices and Organization Performance: A case study in the Malaysian service industry. International Journal of Modeling in Operations Management, vol 1, No 1, p 84-106.
 Lai, K., & Cheng, T. (2003). A Study of the Freight Forwarding Industry in Hong Kong. International Journal of Logistics: Research and Applications, Vol. 7, pp. 72-84.
 Lambert, D., & Cooper, M. (2000). Issues in Supply Chain Management”. Industrial Marketing Management, Vol. 29, pp. 65-83.
 Li, S., Ragu-Nathan, B., Ragu-Nathan, T. S., & Rao, S. S. (2006). The impact of supply chain management practices on competitive advantage and organizational performance. The International Journal of Management Science, 34, 107-124.
 Lynch, D., Keller, S., & Ozment, J. (2000). The Effects of Logistics Capabilities and Strategy on Firm Performance. Journal of Business Logistics, Vol. 21 No. 2, pp. 47-67.
 McGinnis, M., & J., K. (1990). A Factor Analytic Study of Logistics Strategy. Journal of Business Logistics, Vol. 11, No. 2, pp. 41-63.
 Melnyk, S., Stewart, D., & Swink, M. (2004). Metrics and Performance Management in Operations Management, Dealing with the Metrics Maze.
 Morash, A., E., L.M., C., Droge, K., S., & Vickery. (1996). Strategic Logistics Capabilities for Competitive Advantage and Firm Success. Journal of Business Logistics, Vol. 17, No. 1, pp. 1-22.
 Morash, E., & Clinton, S. (1997). The role of transportation capabilities in international supply chain management. Transportation Journal, Vol. 36 No. 3, pp. 5-17.
 Schramm-Klein, H., & Morschett, D. (2006). The relationship between marketing performance, logistics performance and company performance for retail companies. International Review of Retail, Distribution and Consumer Research, Vol. 16 No. 2, pp. 277-96.
 Tan, Keah-Choon, V., Kannan, R., Handfield, & S., G. (1999). Supply Chain Management: An Empirical Study of Its Impact on Performance. International Journal of Operations and Production Management, Vol. 19 No. 10, 1999, pp. 1034-1052.
 Vickery, K., Morash, A., E., L.M., C., Droge, & Shawnee. (1994). Strategic Logistics Capabilities for Competitive Advantage and Firm Success. Journal of Business Logistics, Vol. 17, No. 1, pp. 1-22.
 Wajahat, H., Jabir, H., Sajjad, A., Numair, S., & Zahra, A. (2014). The Effects of Supply Chain Management Practices (Strategic Suppliers Partnership, Information Sharing, and Postponement) On Organizational Performance in Consumer Goods Manufacturing Industry of Pakistan. International Journal of Management Sciences, Vol. 2, No. 8, 2014, pp.351-361.
 Westland, J. (2010). Lower Bounds On Sample Size in Structural Equation Modeling. Journal of Electronic Commerce Research and Application, 476-487.
 Wisner, J. (2003). A structural equation model of supply chain management strategies and firm performance. Journal of Business Logistics, Vol. 24 No. 1, pp. 1-26.