Commenced in January 2007
Paper Count: 30382
Strategic Risk Issues for Film Distributors of Hindi Film Industry in Mumbai: A Grounded Theory Approach
Abstract:The purpose of the paper is to address the strategic risk issues surrounding Hindi film distribution in Mumbai for a film distributor, who acts as an entrepreneur when launching a product (movie) in the market (film territory).The paper undertakes a fundamental review of films and risk in the Hindi film industry and applies Grounded Theory technique to understand the complex phenomena of risk taking behavior of the film distributors (both independent and studios) in Mumbai. Rich in-depth interviews with distributors are coded to develop core categories through constant comparison leading to conceptualization of the phenomena of interest. This paper is a first-of-its-kind-attempt to understand risk behavior of a distributor, which is akin to entrepreneurial risk behavior under conditions of uncertainty.
Digital Object Identifier (DOI): doi.org/10.5281/zenodo.1107872Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF Downloads 2128
 A. Athique, “Leisure capital in the new economy: the rapid rise of the multiplex in India,” Contemporary South Asia, vol. 17 no. 2, pp. 123- 140, 2009.
 A. L. Pablo, “Managerial risk interpretations: does industry make a difference?” Journal of Managerial Psychology, vol. 14, no. 2, pp. 92– 107, 1999.
 A. Mittal, Cinema Industry in India: Pricing and Tax. New Delhi, Indus Publishing, 1995.
 A. Strauss, and J. Corbin, Basics of qualitative research, grounded theory procedures and techniques, New York: Sage Publications, 1990.
 B. G. Glaser and A. Strauss, The discovery of grounded theory: Strategies for qualitative research, .New York: Aldine, 1967.
 B. G. Glaser, and J. Holton, “Remodeling grounded theory,” Qualitative Social Research, vol. 5, no. 2, pp. 1-17, 2004.
 C. Jaeger, O. Renn, E. A. Rosa, and T. Webler, Risk, uncertainty, and rational Action,Earthscan, London, 2001.
 C. P. Alderfer and Jr. B. Harold, “Choices with risk: Beyond the mean and variance,” J. Business, vol. 43, pp. 341-353, 1970..
 E. A. Rosa, “The logical structure of the social amplification of risk framework (SARF): Metatheoretical foundation and policy implication,” in The social amplification of risk. N. K. Pidgeon, R.E. Kasperson and P. Slovic, Ed. Cambridge. Cambridge University Press, 2003.
 FICCI KPMG Reports2014/2013/2012.
 G. Allan, “A critique of using grounded theory as a research method,” Electronic Journal of Business Research Methods, vol. 2, no. 1, pp. 1- 10, 2003.
 G. Hsu, G. Negro, and F. Perretti, “Hybrids in Hollywood: a study of the production and performance of genre-spanning films,” Industrial and Corporate Change, vol. 21, no. 6, pp. 1427–1450, 2012.
 H. M. Markowitz, Portfolio selection: Efficient diversification of investments. Wiley, New York, 1959
 I. S. Baird, and H. Thomas, “What is risk anyway?” in Risk, Strategy, and Management' R. A. Bettis and H. Thomas, Eds.JAI Press, Greenwich, CT, 1990, pp. 21-52.
 J. Eliashberg, C. Weinberg, and Sam K. Hui, “Decision Models for the Movie Industry”. In handbook of marketing decision models, B. Wierenga (Ed.), Springer Science, 2008
 J. F. Short Jr, “The social fabric of risk: towards the social transformation of risk analysis,” Am. Sociol. Rev., vol. 49, pp. 711-725, December, 1984.
 J. M Boussard, and P. Michel, “Representation of farmers' behavior under uncertainty with a focus-loss constraint,” J. Farm Economics, vol. 49, pp. 869-880, 1967.
 J. Ribera, and S. Sieber, “How uncertainty and risk management impacts the success of Spanish film projects,” Journal of Media Business Studies, vol. 4, pp.49-74, 2009
 K. Charmaz, “Grounded theory,” in Qualitative psychology: A practical guide to research methods. J. A. Smith, Ed. Los Angeles: SAGE. 2008,pp. 81-110
 K. Charmaz, Constructing grounded theory: A practical guide through qualitative analysis. London: Sage Publications Ltd. 2006
 K. Mitra, M. C. Reiss, and L. M. Capella, “An examination of perceived risk, information search, experience and credence services,” The Journal of Services Marketing, vol. 13, no. 3, pp. 208-228, 1999.
 K. Ng, and S. Hase, “Grounded Suggestions for Doing a Grounded Theory Business Research,” The Electronic Journal of Business Research Methods, vol. 6, no.2, pp. 155 -170, 2008..
 M. Bjørn von Rimscha, “Managing risk in motion picture project development,” Journal of Media Business Studies, vol. 6, no. 4, pp 75- 101, 2009.
 M. D. Huettig, Economic Control of the Motion Picture Industry. Philadelphia, PA: University of Pennsylvania Press, 1944.
 M. Dale, The Movie Game. Cassell.London, 1997.
 M. Jones, and I. Alony, “Guiding the use of Grounded Theory in Doctoral studies – an example from the Australian film industry,” International Journal of Doctoral Studies, vol. 6, pp. 95-114, 2011.
 M. Litwak, Reel Power: The struggle for influence and success in the new Hollywood. New York: William Morrow, 1986.
 M. Pendakur, “Digital pleasure palaces: Bollywood seduces the global Indian at the multiplex,” In Jump Cut: A Review of Contemporary Media, No. 54, Fall, 2012.
 M. Pokorny, and J. Sedgwick, “Profitability trends in Hollywood, 1929 to 1999,” Economic History Review, vol. 63, pp. 56–84, 2009
 M. R. Gibbons, “Multivariate tests of financial models: A new approach,” J. Financial Economics, vol. 10. pp.3-27, 1982.
 N. D. Weinstein, “Unrealistic optimism about future life events," J. Pers. Soc. Psychol., vol. 39, no. 5, pp. 806-820, 1989.
 P. Srivastava, Bollywood-s-big-buck-bonaza-PK-set-break-recordssmaller- films-enjoyed-success, 2014,http://www.dailymail.co.uk/indiahome/indianews/article- 2888596/Bollywood-s-big-buck-bonaza-PK-set-break-records-smallerfilms- enjoyed-success.html, Daily mail.accessed on 15th March 2015.
 R. G. Picard, “Unique characteristics and business dynamics of media products’. Journal of Media Business Studies, vol. 2, no. 2, pp. 61–69, 2005
 R. L. Goettler, and P. Leslie, “Co financing to manage risk in the motion pictures,” Industry Journal of Economics and Management Strategy, vol. 4, no. 2, pp. 231–261,2005.
 S. B. Sitkin, and A. L. Pablo, “Reconceptualizing the determinants of risk behavior,” Academy of Management Review, vol. 17, pp.9-38, 1992.
 S. Chakravarty, National Identity in Indian Popular Cinema 1947–87, Austin: University of Texas Press, 1993.
 S. L. Star, “Grounded Classification: Grounded Theory and Faceted Classification,” Library Trends, vol. 47, no.2, pp. 218-232, 1998.
 S. Rayner, and R. Cantor, “How fair is safe enough? The cultural approach to societal technology choice,” Risk Anal. Vol. 7, pp. 3–13, 1978.
 T. Ganti, Producing Hindi film: inside the contemporary Hindi film industry. Duke University Press, 2012.
 T. W. Ruefli, J. M. Collins, and J. R. Lacugna, “Risk measures in strategic management research: auld langsyne?,” Strategic Management Journal, vol. 20, no.2, pp.167–194, February 1999.
 V. A. Zeithaml, “How consumer evaluation process differs between goods and services,” in Marketing of Services J.H. Donelly and W. R. George, eds., Chicago, American Marketing,1981, pp 186-190
 P. Y. Martin, and B. A. Turner, ”Grounded Theory and organizational research,” The Journal of Applied Behavioral Science, vol. 22, no. 2, pp. 141-157., 1986
 B. G. Glaser,Theoretical Sensitivity: Advances in the Methodology of Grounded Theory, Mill Valley, CA: Sociology Press, 1978.