Commenced in January 2007
Frequency: Monthly
Edition: International
Paper Count: 30526
Social Network Analysis & Information Disclosure: A Case Study

Authors: Shilpi Sharma, J. S. Sodhi

Abstract:

The advent of social networking technologies has been met with mixed reactions in academic and corporate circles around the world. This study explored the influence of social network in current era, the relation being maintained between the Social networking site and its user by the extent of use, benefits and latest technologies. The study followed a descriptive research design wherein a questionnaire was used as the main research tool. The data collected was analyzed using SPSS 16. Data was gathered from 1205 users and analyzed in accordance with the objectives of the study. The analysis of the results seem to suggest that the majority of users were mainly using Facebook, despite of concerns raised about the disclosure of personal information on social network sites, users continue to disclose huge quantity of personal information, they find that reading privacy policy is time consuming and changes made can result into improper settings.

Keywords: social networking sites, Privacy Policy, Disclosure of Personal Information

Digital Object Identifier (DOI): doi.org/10.5281/zenodo.1105231

Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF Downloads 1463

References:

null
[1] Abdul Molok, Nurul Nuha and Ahmad, Atif and Chang, Shanton “Information Leakage through online social networking: opening the doorway for advanced persistence threats”. The Journal of the Australian Institute of Professional Intelligence Officers (AIPIO), 19 (2). pp. 38-55. (2011)
[2] Abu Bashar, “Effectiveness of Social Media as a Marketing Tool: An Empirical Study”, more International Journal of Marketing, Financial Services & Management Research Vol.1 Issue 11, November 2012
[3] Acquisti, A., & Gross, R. (2006),” Imagined communities: Awareness, information sharing, and privacy on the Facebook”, Proceedings of 6th Workshop on Privacy Enhancing Technologies (pp. 36–58), In P. Golle & G. Danezis (Eds.), Cambridge, UK: Robinson College.
[4] Acquisti Alessandro, Gross Ralph, “Information revelation and privacy in online social networks”, WPES '05 Proceedings of the 2005 ACM workshop on Privacy in the electronic society, pp 75-80, 2005
[5] Ai Ho, Abdou Maiga, Esma Aïmeur,” Privacy protection issues in social networking sites”. Conference: The 7th IEEE/ACS International Conference on Computer Systems and Applications, AICCSA 2009,
[6] Barnes, Susan B. "A privacy paradox: Social networking in the United States."First Monday 11.9 (2006).
[7] Barrigar, Jennifer. Social network site privacy: A comparative analysis of six sites. Office of the Privacy Commissioner of Canada, 2009.
[8] blog.reyjunco.com/pdf/Chapter6.pdf
[9] Barnes, John Arundel. "Who should know what?: social science, privacy, and ethics." (1979).
[10] Benevenut F., Rodrigues T., Cha M., and Almeida V., “Charactering user behavior in online social networks,” Proc, of the 9th ACM SIGCOMM Internet Measurement Conference, pp. 49–62, 2009.
[11] Batagelj, Vladimir, and Andrej Mrvar. "Some analyses of Erdos collaboration graph." Social networks 22.2 (2000): 173-186.
[12] Bosch, T.E. (2009), “Using online social networking for teaching and learning: Facebook use at the University of Cape Town”, Communication, 35 (2): 185-200.
[13] Barnes, Susan B. "A privacy paradox: Social networking in the United States." First Monday 11.9 (2006).
[14] Boyd Danah and B. Ellison Nicole, “Social Network Sites: Definition, History, and Scholarship”, Journal of Computer-Mediated Communication Volume 13, Issue 1, pages 210–230, October 2007
[15] Boyd D and Eszter Hargittai, “Facebook privacy settings: Who cares?” First Monday, Volume 15, Number 8-2 August 2010 http://firstmonday.org/ojs/index.php/fm/article/view/3086/2589
[16] Braman, James, et al. "Preparing Your Digital Legacy: Assessing Awareness of Digital Natives." The Social Classroom: Integrating Social Network Use in Education: Integrating Social Network Use in Education (2013): 208.
[17] Calvi, L., Cassella, M., Nuijten, K. (2010). “Enhancing users’ experience: A content analysis of 12 university libraries Facebook profiles”, In ELPUB 2010 International Conference on Electronic Publishing, Helsinki (Iceland), 16-18 June, pp.258-269.
[18] Cheung, C. M. K., Chiu, P. Y., Lee, M. K. O. (2010). “Online social networks: Why do students use Facebook?”, Computers in Human Behavior, Article in Press.
[19] Claudia Hauff, Geert-Jan Houben, “Deriving Knowledge Profiles form Twitter”, in Proceedings of EC-TEL 2011 (LNCS 6964), pp. 139-152.
[20] Dwyer, Catherine; Hiltz, Starr Roxanne; and Passerini, Katia, "Trust and Privacy Concern Within Social Networking Sites: A Comparison of Facebook and MySpace" (2007). AMCIS 2007 Proceedings. Paper 339.
[21] Elisa Lehtinen Vilma, “Maintaining and Extending Social Networks in IRC-galleria”, Helsingin yliopisto - Helsingfors universitet - Helsinki University, 2007.
[22] Fabrício Benevenuto, Tiago Rodrigues, Meeyoung Cha, Virgílio Almeida,” Characterizing User Behavior in Online Social Networks”, Proceedings IMC’09 9th ACM SIGCOMM conference on Internet measurement 2009
[23] Govani, Tabreez, and Harriet Pashley. "Student awareness of the privacy implications when using Facebook." unpublished paper presented at the “Privacy Poster Fair” at the Carnegie Mellon University School of Library and Information Science 9 (2005).
[24] Hattori Yuki, Nadamoto A, “Extraction and Categorization of Tip Information from Social Media”, Proceedings of the International Multi Conference of Engineers and Computer Scientists, Hong Kong (IMECS 2013)
[25] Helms, R. “Suitably Social: How FMCG brands can best use social media for engaging with their customers”, University of Edinburgh Business School, Masters of Business Administration.(2010)
[26] Hew, K.F. (2011). “Students’ and teachers’ use of Facebook”, Computers in Human Behavior, 27: 662-676.
[27] http://lorrie.cranor.org/courses/fa05/tubzhlp.pdf.
[28] http://www.gilc.nl/privacy/survey/intro.html
[29] http://www.techopedia.com/definition4956/social-networking-site-sns) 2013
[30] https://members.reccenter.stonybrook.edu/PrivacyStatement.aspx
[31] http://www.symantec.com/content/en/us/enterprise/media/security_respo nse/whitepapers/the_risks_of_social_networking.pdf. 2010
[32] Herman, Roblyer, M.D., McDaniel, M., Webb, M., J., Witty, J.V.(2010). “Findings on Facebook in higher education: A comparison of college faculty and student uses and perceptions of social networking sites”, Internet and Higher Education, 13: 134-140.
[33] Jefferson Lane, “Social Networks Media in Academia”, journal of Information Science, vol2, page34-56, 2009.
[34] J. Tang, T. Lou, and J. Kleinberg, "Inferring social ties across heterogeneous networks," presented at the Proceedings of the fifth ACM international conference on Web search and data mining, Seattle, Washington, USA, 2012.
[35] Joud Albakr, “Awareness of Social Networking Security, 2014 http://prezi.com/e42yoscxdlgo/awareness-of-social-networking-security/
[36] Katharina Krombholz, Dieter Merkl, Edgar Weippl,”Fake Identities in Social media:A case Study on the Sustainability of the Facebook Business model”, Journal of Service Science Research(2012)4:175-212
[37] Lehtinen Vilma, Näsänen Jaana , Sarvas Risto ,”A little silly and emptyheaded : older adults' understandings of social networking sites”, BCSHCI '09 Proceedings of the 23rd British HCI Group Annual Conference on People and Computers: Celebrating People and Technology, Pages 45-54.
[38] Lewis, K., Kaufman, J., & Christakis, N. (2008). The taste for privacy: An analysis of college student privacy settings in an online social network. Journal of Computer-Mediated Communication, 14(1), 79-100.
[39] Liu Y, Gummandi K, Krishnamurty B, & Mislov, “Analyzing Facebook privacy settings: User expectations vs reality” in: Proceedings of the 2011 ACM SIGCOMM Conference on Internet Measurement Conference, IMC’11, ACM, New York,USA:61-70
[40] Mazman, S.G., Usluel, Y.K. (2010). “Modeling educational usage of Facebook”, Computers & Education, 55: 444-453.
[41] Nancy p, R.Geetha Ramani,”Knowledge Discovery(Email harvesting, gender Identification & Prediction)in Social Network Data(Facebook 100 Million URL)”, Proceedings of the World Congress on Engineering and Computer Science , WCECS 2012, San Francisco, USA 2012
[42] Petter Bae Brandtzæg, Jan Heim ,” Online Communities and Social Computing” Third International Conference, OCSC 2009, Held as Part of HCI International 2009, San Diego, CA, USA, July 19-24, 2009. Proceedings
[43] Sharma Shilpi, J. S. Sodhi. "Awareness on Confidentiality in Social Networking Sites”, International Journal of Scientific & Engineering Research, Volume 4, Issue 4, p.p1664-1670, April-2013
[44] Sivakumar, T., and R. Venkatesan. "A Novel Approach for Image Encryption using Dynamic SCAN Pattern." IAENG International Journal of Computer Science 41.2 (2014): 91-101.
[45] S. Sodhi J., Sharma Shilpi, “Conceptualizing of social Networking Sites”, IJCSI International Journal of Computer Science Issues, Vol. 9, No 1, Issue 1 , p.p 422-428, January 2012.
[46] Strater K, Lipford HR, “Strategies and struggles with privacy in an online social networking community. In: proceedings of 22nd British HCI Group Annual conference on People and Computers: BCS-HCI, UK 2008, 1:111-119
[47] Stutzman F, Capra R, & Thompson J (2011), “Factors meditating disclosure in social network sites. Computers in human behavior 27(1):590-598. DOI 10.1016/j.chb.2010.10.017
[48] Stutzman F, Kramer- Duffield J (2010) Friends only: Examining a privacy enhancing behavior in Facebook, In: proceedings of the 298th international Conference on human factors in Computing Systems CHI’10, ACM, New yorkUSA:1553-1562
[49] Thelwall, M. (2008). Social networks, gender and friending: An analysis of MySpace member profiles. Journal of the American Society for Information Science and Technology, 59(8), 1321–1330.
[50] Tommy K H Chan, Xiabing Zheng, Christy M K Cheung, Matthew K O Lee and Zach W Y Lee, “Antecedents and consequences of customer engagement in online brand communities, Journal of Marketing Analytics 2, 81-97 (June 2014)
[51] V., Viswanath, A., Mislove, M., Cha, & K.P., Gummadi, “On the evolution of user interaction in Facebook”, Proceedings of the 2nd ACM SIGCOMM Workshop on Social Networks, Barcelona, Spain, August 17, 2009.
[52] Wüest, Candid. "The Risks of Social Networking." Symantec http://www.symantec.com/content/en/us/enterprise/media/security_respo nse/whitepapers/the_risks_of_social_networking. pdf (2010).
[53] Xing Xing, Weishi Zhang, Zhichun Jia, Xiuguo Zhang ,”Trust-Based Social Item Recommendation: A Case study”, 2nd International Conference on Computer Science and Network Technology 2012 IEEE Changchun, China..1050-1053, 2012
[54] Zaideh A. J. Y., “The Use of Social Networking in Education:challenges and Opportunities,” World of Computer Science and Information Technology Journal(WCSIT), vol.2,pp.18-21,2012
[55] Zainab Asif, Mamuna Khan, “Users Perceptions on Facebook’s Privacy policies” ARPN Journal of Systems and Software, vol. 2, no. 3, March 2012.