Consumer Market for Mineral Water and Development Policy in Georgia

Authors: G. Erkomaishvili

Abstract:

The paper discusses mineral water consumer market and development policy in Georgia, the tools and measures, which will contribute to production of mineral waters and increase its export. The paper studies and analyses current situation in mineral water production sector as well as the factors affecting increase and reduction of its export. It’s noted that in order to gain and maintain competitive advantage, it’s necessary to provide continuous supply of high quality goods with modern design, open new distribution channels to enter new markets, carry out broad promotional activities, organize e-commerce. Economic policy plays an important role in protecting markets from counterfeit goods. The state also plays an important role in attracting foreign direct investments. Stable business environment and export oriented strategy is the basis for the country’s economic growth. Based on the research, the paper suggests the strategy for improving competitiveness of Georgian mineral waters; relevant conclusions and recommendations are provided.

Keywords: Mineral waters, consumer market for mineral waters, export of mineral waters, mineral water development policy in Georgia.

Digital Object Identifier (DOI): doi.org/10.5281/zenodo.1338236

References:

[1] http://core.kmi.open.ac.uk/download/pdf/15537167.pdf
[2] G. Erkomaishvili, “The Features of Formation and Development of Entrepreneurship in Georgia”, Tbilisi, 2004, p.178.
[3] National Statistics Office of Georgia. http:// www.geostat.ge
[4] Moe.gov.ge – the Law of Georgia on Mineral Resources, Tbilisi, May 17, 1996.
[5] Moe.gov.ge – Water Law of Georgia, Tbilisi, October 16,1997.
[6] Ministry Economy and Sustainable Development of Georgia, foreign trade, 2014. http://www.economy.ge
[7] http://top-10-list.org/2011/10/26/top-10-mineral-water-brands/
[8] Matsne.gov.ge - the Law of Georgia on Taxes on Natural Resource Usage, Tbilisi, December 29, 2004. Changes and amendments, July 29, 2013.