Strategic Corporate Social Responsibility: Literature Review and Value Chain Activities Filter
Commenced in January 2007
Frequency: Monthly
Edition: International
Paper Count: 33122
Strategic Corporate Social Responsibility: Literature Review and Value Chain Activities Filter

Authors: Zeeshan Hamid, Sarwar Mehmood Azhar, Hammad Basir

Abstract:

In today’s era, it is no news that organizations should demonstrate honest conduct as well as ethical administration. Therefore, the concept of corporate social responsibility (subsequently CSR) has created its tag upon the company’s focal point as well as marketing communications, and will continue in the future. The importance of CSR has increased in the last decade, and this concept has attracted global attention. The notion of CSR has strategic significance for many organizations. However, businesses are not adapting the activities of CSR that benefit to all of its stakeholders (including society). The main reason is the practitioners are unfortunately unable to comprehend its importance; and therefore, the activities of the CSR are so detached from the business activities. Hence, it is required to develop an understanding that the activities of CSR are not only beneficial for the society but it also benefit to business. This paper focuses on the concept of strategic CSR, and develops a theoretical framework that will help practitioners to filter and chose the activities of CSR that are strategic in nature.

Keywords: Economic responsibility, ethical responsibility, legal responsibility, philanthropic responsibility, strategic corporate social responsibility, value chain activities filter.

Digital Object Identifier (DOI): doi.org/10.5281/zenodo.1097461

Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF Downloads 3843

References:


[1] Salzmann, O., Ionescu-Somers, A., and Steger, U., (2005), “The Business Case for Corporate Sustainability: Literature Review and Research Options.” European Management Journal, Vol. 23, No. 1: 27- 36.
[2] Porter, M. E., and Kramer, M. R., (2006), “Strategy and Society: The Link between Competitive Advantage and Corporate Social Responsibility.” Harvard Business Review, Vol. 84, Issue. 12, 56-68.
[3] Carroll, A. B., (2000), “Ethical Challenges for Business in the New Millennium: Corporate Social Responsibility and Models of Management Morality.” Business Ethics Quarterly, Vol. 10, No. 1, Globalization and the Ethics of Business, JSTOR: 33-42. Article retrieved on: 04.05.2014. Article URL: http://www.jstor.org/stable/3857692.
[4] Lantos, G. P., (2001), “The Boundaries of Strategic Corporate Social Responsibility.” Journal of Consumer Marketing, Vol. 18, Issue. 7: 595- 632.
[5] Ebner, D., and Baumgartner (2006), “The Relationship between Sustainable Development and Corporate Social Responsibility.” Corporate Responsibility Research Conference 4th – 5th September, Dublin.
[6] Matten, D., and Crane, A., (2005), “Corporate Citizenship: Toward an Extensive Theoetical Conceptualization.” Academy of Management Review, Vol. 30, No. 1: 166-179.
[7] Tsoutsoura, M., (2004), “Corporate Social Responsibility and Financial Performance.”Center for Responsible Business. UC Berkeley: Center for Responsible Business. Article retrieved on: 04.05.2014. Article URL: http://escholarship.org/uc/item/111799p2.
[8] Meehan, J., Meehan, K., and Richards, A., (2006), “Corporate Social Responsibility: The 3C-SR Model.” International Journal of Social Economics, Vol. 33, Issue. 5/6: 386-398.
[9] Burke. L., and Logsdon, J. M., (1996), “How corporate social responsibility pays off.” Long Range Planning, Vol. 29, Issue. 4, pp. 495-502.
[10] Fukukawa, K., Moon, J., (2004), “A Japanese Model of Corporate Social Responsibility? A Study of Website Reporting.” Journal of Corporate Citizenship, 16, Winter, 45-59.
[11] Carroll, A. B., (2001), “Ethical challenges for business in the new millennium: corporate social responsibility and models of management morality.” Business Ethics, Vol. 10, No. 1, pp. 33-42.
[12] WBCSD, World business council for sustainable development, “Meeting Changing Expectations, Corporate Social Responsbility.” Available at: http://oldwww.wbcsd.org/docroot/hbdf19txhmk3kdxbqdww/csrmeeting. pdf
[13] Lewis, S., (2003), “Reputation and Corporate Responsibility.” Journal of Communication Management, Vol. 7 Issue. 4: 356-366.
[14] McWilliams, A., Siegel, D. S., and Wright, P. M., (2005), “Corporate Social Responsibility: Strategic Implications.” Journal of Management Studies, 43:1, DOI: 10.1111/j.1467-6486.2006.00580.x.
[15] McElhaney, K. (2009), “A strategic approach to corporate social responsibility.” Leader to Leader, 30–36. DOI: 10.1002/ltl.327.
[16] McWilliams, A., and Siegel, D. S., (2001), “Corporate social responsibility: a theory of the firm perspective.” Academy of Management Review, Vol. 26, No. 1, pp. 117-127.
[17] Frooman, J. (1997), “Socially Irresponsible and Illegal Behavior and Shareholder Wealth A Meta-Analysis of Event Studies.” Business and Society, Vol. 36, pp. 221-249.
[18] Friedman, M. (1970), “The Social Responsibility of Business is to Increase its Profits.” Available at: http://www.colorado.edu/ studentgroups/libertarians/issues/friedman-soc-resp-business.html
[19] Porter, M. E., and Kramer, M. R., (2002), “The competitive advantage of corporate philanthropy.” Harvard Business Review.
[20] Fahey, L., and Narayanan, V. K., (1986), “Macroenvironmental analysis for strategic management.” St. Paul, MN: West.
[21] Fleming, J. E., (1981), “Public issues scanning.” L. E. Preston (Ed.), Research in corporate social performance and policy, Greenwich, CT: Jai Press, Vol. 3, pp. 154-174.
[22] Wood, D. J., “Corporate social performance revisited.” Academy of Management Review, Vol. 16, No. 4, pp. 691-718.
[23] Carroll, A. B., (1979), “A three-dimensional model of corporate social performance.” Academy of Management Review. Vol. 4, No. 4, pp. 497- 505.
[24] Smith, A., (2011), “The Wealth of Nations.” Cosimo, Inc. New York, USA. ISBN: 978-1-60206-901-5.
[25] Johnson, T. S., (1990), “How the notion of a calling manifests itself in the world of business: one viewpoint.” America, Vol. 162, No. 5, pp. 117-120.
[26] Novak, M., (1996), “Business as a Calling: Work and the Examined Life.” The Free Press, New York.
[27] Smith, N. C., and Quelch, J. A., (1993), “Ethics in Marketing.” Irwin, Homewood, IL.
[28] Chewning, R. C., Eby, J. W., and Roels, S. J., (1990), “Business Through the Eyes of Faith.” Harper and Row, San Francisco.
[29] Carnegie, A., (1889), “The Gospel of Wealth.” North American Review.
[30] Quester, P. G., and Thompson, B., (2001), “Advertising and promotion leverage on arts sponsorship effectiveness.” Journal of Advertising Research, Vol. 41, No. 1, pp. 33-47.
[31] Hsu, L.-C. and Wang, C.-H. (2012), “Clarifying the Effect of Intellectual Capital on Performance: The Mediating Role of Dynamic Capability.” British Journal of Management, 23: 179–205. doi: 10.1111/j.1467- 8551.2010.00718.x