Search results for: Vlado Galičić

Authors: Marina Laškarin, Vlado Galičić

Abstract:

Quick adoption of e-business and emerging influence of “Electronic Word of Mouth e-WOM” communication on guests made leading hotel brands successful examples of electronic guest relationship management. Main reasons behind such success are well established procedures in collection, analysis and usage of highly valuable data available on the Internet, generated through some form of e-GRM programme. E-GRM is more than just a technology solution. It’s a system which balance respective guest demands, hotel technological capabilities and organizational culture of employees, discharging the universal approach in guest relations “same for all”. The purpose of this research derives from the necessity of determining the importance of monitoring and applying e-WOM communication as one of the methods used in managing guest relations. This paper analyses and compares different hotelier’s opinions on e-WOM communication.

Keywords: Brand loyalty, e-WOM communication, GRM programmes.

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Authors: Vlado Kitanovski, Dimitar Taskovski, Sofija Bogdanova

Abstract:

In this paper we present a combined hashing/watermarking method for image authentication. A robust image hash, invariant to legitimate modifications, but fragile to illegitimate modifications is generated from the local image characteristics. To increase security of the system the watermark is generated using the image hash as a key. Quantized Index Modulation of DCT coefficients is used for watermark embedding. Watermark detection is performed without use of the original image. Experimental results demonstrate the effectiveness of the presented method in terms of robustness and fragility.

Keywords: authentication, blind watermarking, image hash, semi-fragile watermarking

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