Commenced in January 2007
Frequency: Monthly
Edition: International
Paper Count: 2

Google Related Publications

2 Semantic Markup for Web Applications

Authors: Dalibor Fiala, Karel Jezek, Martin Dostal

Abstract:

In this paper we would like to introduce some of the best practices of using semantic markup and its significance in the success of web applications. Search engines are one of the best ways to reach potential customers and are some of the main indicators of web sites' fruitfulness. We will introduce the most important semantic vocabularies which are used by Google and Yahoo. Afterwards, we will explain the process of semantic markup implementation and its significance for search engines and other semantic markup consumers. We will describe techniques for slow conceiving RDFa markup to our web application for collecting Call for papers (CFP) announcements.

Keywords: Semantic Web, Google, semantic markup, Call for papers, RDFa, Yahoo

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1 In Search of Excellence – Google vs Baidu

Authors: Linda, Sau-ling Lai

Abstract:

This paper compares the search engine marketing strategies adopted in China and the Western countries through two illustrative cases, namely, Google and Baidu. Marketers in the West use search engine optimization (SEO) to rank their sites higher for queries in Google. Baidu, however, offers paid search placement, or the selling of engine results for particular keywords to the higher bidders. Whereas Google has been providing innovative services ranging from Google Map to Google Blog, Baidu remains focused on search services – the one that it does best. The challenges and opportunities of the Chinese Internet market offered to global entrepreneurs are also discussed in the paper

Keywords: Web Analytics, search engine, Google, Baidu

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