Commenced in January 2007
Frequency: Monthly
Edition: International
Paper Count: 2

Cultural Related Publications

2 Core Tourism Products and Destination Image: Case Study of Sabah, Malaysia

Authors: Mohd Salehuddin Mohd Zahari, Mohd Hafiz Hanafiah, Nur Adilah Md Zain, Muhammad Izzat Zulkifly

Abstract:

This paper empirically investigates the relationship between Sabah state core tourism products and its destination image. Through a descriptive design using a quantitative method with a self-reported and self-administered questionnaire, this research surveyed the individual international tourists who had visited Sabah and experienced the state’s core tourism products. The research findings clearly indicate that Sabah, one of the states in Malaysia has a lot of valuable resources in the eyes of the international tourists. Interestingly, it was found that Sabah’s core tourism products namely unique marine resources, various nature attractions and cultural diversities have undoubtedly contributed to the state’s tourism image. Good feedbacks and the promising insights from the international tourists’ point of view offer varying consequences, repercussion, and implication to the state government and the relevant authorities. Collaboration and cooperation between all responsible authorities are therefore crucial in strengthening the “total tourism experience” among the international tourists in this state.

Keywords: Marine, Cultural, Nature, Destination Image, Sabah, Tourism core products

Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF Downloads 2538
1 The Role of Cultural Transformation in Telco Strategy

Authors: F. Amin, S. Feizi

Abstract:

This paper describes the complex nature of organizational culture and its role in telecom organizations. To set the stage for culture change, the literature is reviewed for perspective on the role and function of culture in organizations. Organizational the­orists as well as business consultants report that a strong organizational culture is essential for success because the shared assumptions, values and culture of an organization influence the behavior of its individual members.

Keywords: Management, Telecommunication, Cultural, Transformation, Component

Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF Downloads 1320