Search results for: Poojitha Vemula

Authors: Poojitha Vemula

Abstract:

Understanding how we use image manipulation to communicate through an audience’s perceptions and conceive visual intelligence. With the use of many software and high-end skills, designers have developed a third eye to combine two different visuals and create the desired image by using photoshop and other software skills. The purpose of visual intelligence is to convey a message to the targeted audience. For instance, the images of models are retouched on their skin to make it more convincing and draw attention from the audience. There are many ways of manipulating an image, such as double exposure, retouching photography inks or paint airbrushing and piecing photos together, or enhancing the brightness and contrast. To understand visual intelligence, a questionnaire survey as well as research was conducted on how image manipulation is used by both the audience and the designers. This depends on the message that needs to be conveyed by the brands. For instance, Fair & Lovely, a brightening cream for ladies use a lot of retouching and effects to show the dramatic change the cream takes effect on dark or dusky faces. Thus the designer’s role is to use their third eye to incorporate the message into visuals. The research and questionnaire survey concludes the perceptions and manipulations used in visual communication. However this is all to make an effortless communication between the designer and the audience by using the skills of the designer and the features provided by the software. The objective of visual intelligence is to covet the message of the brands that advertise their products or services by using visuals through softwares. Conveying a message through visual intelligence requires an audiences perceptions and understanding from the visuals created by the artists or designers. Visual intelligence determines how we use our technical skills to retouch and manipulate an image for a better understanding to convey the message to the targeted audience. This also bridges the communication between the brand and the audience.

Keywords: graphic design, visual communication, convey messages, photoshop, image manipulation

Procedia PDF Downloads 147

Authors: G. Raviraja Shetty, K. G. Poojitha

Abstract:

An experiment was conducted to study the effect of different growth regulators on seed germination and vegetative propagation by cuttings of an endangered medicinal plant species, Celastrus paniculatus Willd. at College of Horticulture, Mudigere during June- Sept 2014. Various growth parameters were recorded for seed germination and significantly higher results for Rate of germination (0.78), Plant vigour (2082.74), Plant height (22.10cm), number of leaves (7.83) fresh weight (136.58mg) and dry weight of plant (59.16mg) noticed in seeds treated with GA3 400 ppm when compared to control. In vegetative propagation the cuttings treated with IBA 2000 ppm recorded significantly highest sprouting percentage (98.00) when compared to control (71.00). The results of present investigation will be helpful for large scale multiplication of the species. It will also help for cultivation and conservation of this endangered species.

Keywords: Celastrus paniculatus Willd, seeds, germination, cuttings

Procedia PDF Downloads 379

Authors: Raviraja Shetty G., K. G. Poojitha

Abstract:

An experiment was conducted at College of Horticulture, Mudigere to study the effect of different growth regulators on seed germination and vegetative propagation by cuttings of Celastrus paniculata an endangered medicinal plant. The extracted seeds are subjected to 11 different pre-soaking treatments which include control, GA3 at 300, 350, 400ppm, KNO3 at 1.0%, 1.5%, 2.0%, H2SO4 at 0.5%, 1.0% and HCl 0.5%,1.0% for 100 seeds per treatment. Among the different germination inducing treatments, seeds treated with gibberellins responded well with high seed germination and vigorous seedling growth. The seeds treated with GA3 400 ppm recorded maximum germination and growth parameters like rate of germination, shoot length, root length, plant vigour, fresh and dry weight of which was followed GA3 350 ppm. The commencement of germination and 50 per cent germination was also earlier in the same treatment. The cuttings of C. paniculata took more time for root initiation up to four months and sprouting percent was moderate as compared to other easy to root species. Among different treatments, IBA 2000 ppm was found to be the best, which recorded the maximum shoot and also root parameters. The results of present investigation will be helpful for conservation of this endangered medicinal plant through propagation

Keywords: conservation, germination, growth, germination, propagation

Procedia PDF Downloads 387

Authors: Vemula Amalakrishna, S. Pushpavanam

Abstract:

Change and motion characterize and persistently reshape the world around us, on scales from molecular to global. The subtle interplay between change (Reaction) and motion (Diffusion) gives rise to an astonishing intricate spatial or temporal pattern. These pattern formation in nature has been intellectually appealing for many scientists since antiquity. Periodic precipitation patterns, also known as Liesegang patterns (LP), are one of the stimulating examples of such self-assembling reaction-diffusion (RD) systems. LP formation has a great potential in micro and nanotechnology. So far, the research on LPs has been concentrated mostly on how these patterns are forming, retrieving information to build a universal mathematical model for them. Researchers have developed various theoretical models to comprehensively construct the geometrical diversity of LPs. To the best of our knowledge, simulation studies of LPs assume an arbitrary value of RD parameters to explain experimental observation qualitatively. In this work, existing models were studied to understand the mechanism behind this phenomenon and challenges pertaining to models were understood and explained. These models are not computationally effective due to the presence of discontinuous precipitation rate in RD equations. To overcome the computational challenges, smoothened Heaviside functions have been introduced, which downsizes the computational time as well. Experiments were performed using a conventional LP system (AgNO₃-K₂Cr₂O₇) to understand the effects of different gels and temperatures on formed LPs. The model is extended for real parameter values to compare the simulated results with experimental data for both 1-D (Cartesian test tubes) and 2-D(cylindrical and Petri dish).

Keywords: reaction-diffusion, spatio-temporal patterns, nucleation and growth, supersaturation

Procedia PDF Downloads 124

Authors: Subbarao Pichuka, Amar Balakrishna Tej, Vikas Vemula

Abstract:

In recent years, the frequency and intensity of urban floods have increased due to climate change all over the world provoking a significant loss in terms of human lives and property. This study investigates the effect of Land Use and Land Cover (LULC) changes and population growth on the urban environmental conditions in the Indian metropolitan city namely Hyderabad. The centennial built-up area data have been downloaded from the Global Human Settlement Layer (GHSL) web portal for various periods (1975 to 2014). The ArcGIS version 10.8 software is employed to convert the GHSL data into shape files and also to calculate the amount of built-up area in the study locations. The decadal population data are obtained from the Census from 1971 to 2011 and forecasted for the required years (1975 and 2014) utilizing the Geometric Increase Method. Next, the analysis has been carried out with respect to the increase in population and the corresponding rise in the built-up area. Further the effects of extreme rainfall events, which exacerbate urban flooding have also been reviewed. Results demonstrate that the population growth was the primary cause of the increase in impervious surfaces in the urban regions. It in turn leads to the intensification of surface runoff and thereby leads to Urban flooding. The built-up area has been doubled from 1975 to 2014 and the population growth has been observed between 109.24% to 400% for the past four decades (1971 to 2014) in the study area (Hyderabad). Overall, this study provides the hindsight on the current urban flooding scenarios, and the findings of this study can be used in the future planning of cities.

Keywords: urban LULC change, urban flooding, GHSL built-up data, climate change, ArcGIS

Procedia PDF Downloads 48

Authors: G. Raviraja Shetty, K. G. Poojitha, Pranay Kumar

Abstract:

Biodiversity refers to the numbers, variety and variability of living organisms and ecosystem. The climatic and altitudinal variations, coupled with varied ecological habitats of this country, have contributed to the development of immensely rich vegetation with a unique diversity in medicinal plants which provides an important source of medicinal raw materials for traditional medicine systems as well as for pharmaceutical industries in the country and abroad. World Health Organization has listed over 21000 plant species used around the world for medicinal purpose. In India, about 2500 plant species are being used in indigenous system of medicine. The red data book lists 427 Indian Medicinal plant entries on endangered species, of which 28 are considered extinct, 124 endangered, 81 rare, and 34 insufficiently known. It is abundantly clear from the experience of all govt agencies that on their own they cannot efficiently conserve the biodiversity. Participatory Approach with the involvement of local people in conservation is found to be more effective these days. Involvement of local people reduces the cost involved in conservation. Local communities have long tradition of resource use in particular area, hold in depth knowledge and experience of plant which can be invaluable for conservation efforts.Medicinal plants occupy a vital sector of health care system in India and represent a major national resource.There is an immense need for conservation of diversity of medicinal plant wealth for the present and fore coming generations, by adapting the suitable strategy with most appropriate method of conservation.

Keywords: conservation, biodiversity, participatory, medicinal plants

Procedia PDF Downloads 440

Authors: Azka Naeem, Kimberly Mae Soultan, Shree Laya Vemula, Marlon Rivera Boadla, Shaurya Sharma, Ravikaran Singh Patti

Abstract:

Context: This case report discusses a rare and serious complication of acupuncture induced pneumothorax. The patient presented with acute chest pain and shortness of breath following acupuncture treatment for chronic elbow pain. Despite the generally safe reputation of acupuncture, pneumothorax can occur as a result of the procedure. This case highlights the importance of recognizing pneumothorax in patients who have undergone acupuncture treatment without any significant pre-existing lung disorder. Research Aim: The aim of this study is to report a case of acupuncture-induced pneumothorax and emphasize the importance of early detection to prevent the development of tension pneumothorax. The study also aims to raise awareness about the potential safety concerns of acupuncture for individuals who are lean and/or have underlying lung disorders, particularly when treatment is administered in high-risk areas such as the interscapular region. Methodology: The research methodology used in this study involved a retrospective chart review. Following informed consent, the researchers obtained information from the patient's medical records to gather relevant details about the case, including the patient's symptoms, medical history, and the acupuncture procedure performed. Findings: The case report describes the symptoms and physical examination findings of the patient, which led to the diagnosis of pneumothorax. The patient experienced sudden onset chest pain and shortness of breath, which occurred one hour after receiving acupuncture treatment. Physical examination revealed a mild increase in the work of breathing, reduced right sided chest excursion, and decreased breath sounds in the right upper lobe. A chest X-ray was done, which confirmed the presence of a moderate-sized right apical pneumothorax. Prompt intervention with a right pigtail catheter prevented the development of tension pneumothorax, and the patient's lung expansion was restored. Theoretical Importance: This case report highlights the importance of considering acupuncture-induced pneumothorax as a potential complication, even in patients without identifiable risk factors. It emphasizes the significance of early detection and appropriate management to prevent potential life-threatening complications. The study also contributes to the existing literature by drawing attention to the safety concerns associated with acupuncture for thin, lean individuals, particularly those with underlying lung disorders. Data Collection and Analysis Procedures: The data for this study were collected through a retrospective chart review. Information was obtained from the patient's medical records, including symptoms, medical history, and diagnostic findings. The analysis involved examining the relationship between the acupuncture procedure and the development of pneumothorax, as well as the effectiveness of the intervention in preventing tension pneumothorax. Conclusion: In conclusion, this case report highlights a rare but serious complication of acupuncture - pneumothorax. It emphasizes the need for vigilance and clinical suspicion in patients who present with chest pain and dyspnea following acupuncture treatment. Early detection and appropriate intervention can prevent the progression of tension pneumothorax. Clinicians should exercise caution when performing acupuncture on individuals with underlying lung disorders, particularly in high-risk areas.

Keywords: acupuncture, pneumothorax, pigtail catheterization, pleuritic chest pain

Procedia PDF Downloads 47