Commenced in January 2007
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Cultural Conflict Related Abstracts

1 Study of the Business Ethics Based on Daimler Bribery Case in China

Authors: Gang YANG, Yuandi Hu


In order to study the business ethics of the international enterprise, the thirteenth-largest car manufacturer and second-largest truck manufacturer in the world, Daimler AG was taken as research object. At first, Daimler AG is briefly introduced and the bribery affairs of Daimler AG in China are simply reviewed. Subsequently, the causes of the bribery are discussed in depth and the manifestations of the value conflict are analyzed in detail. Based on the analyzed results, the reasons why they bribe are investigated. Furthermore, some proposals for improving business ethics of international enterprises are put forward based on the study of Daimler bribery case.

Keywords: Business Ethics, Cultural Conflict, Daimler AG, bribe

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