Commenced in January 2007
Frequency: Monthly
Edition: International
Paper Count: 1

copy writing Related Abstracts

1 Copywriting and the Creative Edge

Authors: Preeti Yadav, Dandeswar Bisoyi, Utpal Barua

Abstract:

This study address particular way that verbal information can affect the processing of positive and interesting qualities which help in making the brand attractive to the consumer. Also, it address the development of a communication strategy which is a very important part of the marketing plan we have to take into account many factors. Out of all the product strengths, the strategy has to outline one marked differential which will drive our brand. This is the fundamental base on which the entire creative strategy will be big idea-based.

Keywords: Marketing, branding, Advertisement, recall, copy writing

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