%0 Journal Article
	%A Mohammad Jafariahangari and  Marjan Habibi and  Miresmaeil Mirnabibaboli and  Mirza Hassan Hosseini
	%D 2014
	%J International Journal of Economics and Management Engineering
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 96, 2014
	%T Customers’ Priority to Implement SSTs Using AHP Analysis
	%U https://publications.waset.org/pdf/9999915
	%V 96
	%X Self-service technologies (SSTs) make an important
contribution to the daily life of people nowadays. However, the
introduction of SST does not lead to its usage. Thereby, this paper
was an attempt on discovery of the most preferred SST in the
customers’ point of view. To fulfill this aim, the Analytical Hierarchy
Process (AHP) was applied based on Saaty’s questionnaire which
was administered to the customers of e-banking services located in
Golestan providence, northern Iran. This study used qualitative
factors in association with the intention of consumers’ usage of SSTs
to rank three SSTs: ATM, mobile banking and internet banking. The
results showed that mobile banking get the highest weight in
consumers’ point of view. This research can be useful both for
managers and service providers and also for customers who intend to
use e-banking.

	%P 3849 - 3853