Prateek Maheshwari and  Nitin Seth,  Business Penetration through Print Media: A Review of Select Enablers.   journal   = {International Journal of Industrial and Systems Engineering}, [online]. World Academy of Science, Engineering and Technology.
    November 2014, vol. 96(12). 3823 - 3826
    [viewed 21 October 2021]. Available from: https://publications.waset.org/pdf/9999846.