%0 Journal Article
	%A Shao Bo Cheng and  Yong-Jin Han and  Se Young Park and  Seong-Bae Park
	%D 2014
	%J International Journal of Computer and Information Engineering
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 94, 2014
	%T Identification of Spam Keywords Using Hierarchical Category in C2C E-commerce
	%U https://publications.waset.org/pdf/9999494
	%V 94
	%X Consumer-to-Consumer (C2C) E-commerce has been
growing at a very high speed in recent years. Since identical or
nearly-same kinds of products compete one another by relying on
keyword search in C2C E-commerce, some sellers describe their
products with spam keywords that are popular but are not related to
their products. Though such products get more chances to be retrieved
and selected by consumers than those without spam keywords,
the spam keywords mislead the consumers and waste their time.
This problem has been reported in many commercial services like
ebay and taobao, but there have been little research to solve this
problem. As a solution to this problem, this paper proposes a method
to classify whether keywords of a product are spam or not. The
proposed method assumes that a keyword for a given product is
more reliable if the keyword is observed commonly in specifications
of products which are the same or the same kind as the given
product. This is because that a hierarchical category of a product
in general determined precisely by a seller of the product and so is
the specification of the product. Since higher layers of the hierarchical
category represent more general kinds of products, a reliable degree
is differently determined according to the layers. Hence, reliable
degrees from different layers of a hierarchical category become
features for keywords and they are used together with features only
from specifications for classification of the keywords. Support Vector
Machines are adopted as a basic classifier using the features, since
it is powerful, and widely used in many classification tasks. In
the experiments, the proposed method is evaluated with a golden
standard dataset from Yi-han-wang, a Chinese C2C E-commerce,
and is compared with a baseline method that does not consider
the hierarchical category. The experimental results show that the
proposed method outperforms the baseline in F1-measure, which
proves that spam keywords are effectively identified by a hierarchical
category in C2C E-commerce.

	%P 1791 - 1795