%0 Journal Article %A Safdar Muhammad Usman and Youji Kohda and Katsuhiro Umemoto %D 2014 %J International Journal of Educational and Pedagogical Sciences %B World Academy of Science, Engineering and Technology %I Open Science Index 93, 2014 %T Value Co-Creation in Used-Car Auctions: A Service Scientific Perspective %U https://publications.waset.org/pdf/9999457 %V 93 %X Electronic market place plays an important intermediary role for connecting dealers and retail customers. The main aim of this paper is to design a value co-creation model in used-car auctions. More specifically, the study has been designed in order to describe the process of value co-creation in used-car auctions, to explore the co-created values in used-car auctions, and finally conclude the paper indicating the future research directions. Our analysis shows that economic values as well as non-economic values are co-created in used-car auctions. In addition, this paper contributes to the academic society broadening the view of value co-creation in service science. %P 3050 - 3055