@article{(Open Science Index):https://publications.waset.org/pdf/9999457, title = {Value Co-Creation in Used-Car Auctions: A Service Scientific Perspective}, author = {Safdar Muhammad Usman and Youji Kohda and Katsuhiro Umemoto}, country = {}, institution = {}, abstract = {Electronic market place plays an important intermediary role for connecting dealers and retail customers. The main aim of this paper is to design a value co-creation model in used-car auctions. More specifically, the study has been designed in order to describe the process of value co-creation in used-car auctions, to explore the co-created values in used-car auctions, and finally conclude the paper indicating the future research directions. Our analysis shows that economic values as well as non-economic values are co-created in used-car auctions. In addition, this paper contributes to the academic society broadening the view of value co-creation in service science. }, journal = {International Journal of Educational and Pedagogical Sciences}, volume = {8}, number = {9}, year = {2014}, pages = {3050 - 3055}, ee = {https://publications.waset.org/pdf/9999457}, url = {https://publications.waset.org/vol/93}, bibsource = {https://publications.waset.org/}, issn = {eISSN: 1307-6892}, publisher = {World Academy of Science, Engineering and Technology}, index = {Open Science Index 93, 2014}, }