TY - JFULL AU - Nantida Otakum PY - 2014/10/ TI - The Television Morning News for Thai Undergraduate Students: Information Exposure, Uses and Gratifications T2 - International Journal of Economics and Management Engineering SP - 2826 EP - 2831 VL - 8 SN - 1307-6892 UR - https://publications.waset.org/pdf/9999175 PU - World Academy of Science, Engineering and Technology NX - Open Science Index 93, 2014 N2 - The purposes of the study are to study and to investigate the relationship among exposure, uses and gratifications of television morning news among undergraduate students in Bangkok. This study also compares differences in information exposure, uses and gratifications of television morning news among these students. The research methodology employed a questionnaire as a quantitative method. The respondents were undergraduate students at public and private universities in Bangkok. Totally, 400 usable questionnaires were received. Descriptive and inferential statistics were used in data analysis. The results indicated that information exposure of undergraduate students in Bangkok was at a high level. Students’ uses and gratifications were also at high level. Information exposure was positively correlated with uses and gratifications. Uses of information were positively correlated with satisfaction with information. The results also showed that students with differences in sex and type of university were not significantly different in information exposure, and uses and gratifications. ER -