TY - JFULL AU - Mohd Salehuddin Mohd Zahari and Noor Ibtisam Abdul Karim and Mohd Zain Kutut and Mohd Zulhilmi Suhaimi PY - 2014/4/ TI - The Relationship between the Ramadan Bazaar and the Attraction and Dissemination of Information: A Case of International Tourists T2 - International Journal of Economics and Management Engineering SP - 871 EP - 877 VL - 8 SN - 1307-6892 UR - https://publications.waset.org/pdf/9998706 PU - World Academy of Science, Engineering and Technology NX - Open Science Index 87, 2014 N2 - Many people regard food events as part of gastronomic tourism and important in enhancing visitors’ experiences. Realizing the importance and contribution of food events to a country’s economy, the Malaysia government is undertaking greater efforts to promote such tourism activities to international tourists. Among other food events, the Ramadan bazaar is a unique food culture event, which receives significant attention from the Malaysia Ministry of Tourism. This study reports the empirical investigation into the international tourists’ perceptions, attraction towards the Ramadan bazaar and willingness in disseminating the information. Using the Ramadan bazaar at Kampung Baru, Kuala Lumpur as the data collection setting, results revealed that the Ramadan bazaar attributes (food and beverages, events and culture) significantly influenced the international tourist attraction to such a bazaar. Their high level of experience and satisfaction positively influenced their willingness to disseminate information. The positive response among the international tourists indicates that the Ramadan bazaar as gastronomic tourism can be used in addition to other tourism products as a catalyst to generate and boost the local economy. The related authorities that are closely associated with the tourism industry therefore should not ignore this indicator but continue to take proactive action in promoting the gastronomic event as one of the major tourist attractions. ER -