@article{(Open Science Index):https://publications.waset.org/pdf/9998610, title = {Antecedent and Outcome of New Product Development in the Leather Industry, Bangkok and Vicinity, Thailand}, author = {Bundit Pungnirund}, country = {}, institution = {}, abstract = {The purposes of this research were to develop and to monitor the antecedent factors which directly affected the success rate of new product development. This was a case study of the leather industry in Bangkok, Thailand. A total of 350 leather factories were used as a sample group. The findings revealed that the new product development model was harmonized with the empirical data at the acceptable level, the statistic values are: χ2=6.45, df= 7, p-value = .48856; RMSEA = .000; RMR = .0029; AGFI = .98; GFI = 1.00. The independent variable that directly influenced the dependent variable at the highest level was marketing outcome which had a influence coefficient at 0.32 and the independent variables that indirectly influenced the dependent variables at the highest level was a clear organization policy which had a influence coefficient at 0.17, whereas, all independent variables can predict the model at 48 percent. }, journal = {International Journal of Economics and Management Engineering}, volume = {8}, number = {6}, year = {2014}, pages = {1878 - 1881}, ee = {https://publications.waset.org/pdf/9998610}, url = {https://publications.waset.org/vol/90}, bibsource = {https://publications.waset.org/}, issn = {eISSN: 1307-6892}, publisher = {World Academy of Science, Engineering and Technology}, index = {Open Science Index 90, 2014}, }