P. Suparada and D. Eakapotch
ICCFMS – Set Up Candid Clips Effectiveness
1419 - 1423
2014
8
5
International Journal of Information and Communication Engineering
https://publications.waset.org/pdf/9998254
https://publications.waset.org/vol/89
World Academy of Science, Engineering and Technology
The objectives were to analyze the using of new media in the form of set up candid clip that affects the product and presenter, to study the effectiveness of using new media in the form of set up candid clip in order to increase the circulation and audience satisfaction and to use the earned information and knowledge to develop the communication for publicizing and advertising via new media. This research is qualitative research based on questionnaire and indepth interview from experts. The findings showed the advantages and disadvantages of communication for publicizing and advertising via new media in the form of set up candid clip including with the specific target group for this kind of advertising. It will be useful for fields of publicizing and advertising in the new media forms at the present.
Open Science Index 89, 2014