Thai Arts and Culture the Formation of Thai Identity Letter Font Designed

Authors: Kreetha Thumcharoensathit

Abstract:

The purpose of the analysis of Thai Arts and Culture which concerning the formation of Thai identity letter font designed is to identify The Aumphawa local community identity so as to select the suitable letter font which can applicable to the computer software usage. The populated survey was from the group of local people who live in Aumphawa sub-district. The methodological is cluster sampling from 100 surveyed, those 50 were from people who have household registration done in Aumphawa sub-district and other from people who live outside. In order to analyze and design the Thai identity letter font computer software designed for both Thai and English language version, the analysis had been completed by compiling of document and field survey from local people’s opinion on their Arts and Culture identity. The out-put will be submitted to the experts for evaluation.

Keywords: Thai Arts, Design, Font, Identity.

Digital Object Identifier (DOI): doi.org/10.5281/zenodo.1337175

References:

[1] Tourism Authority of Thailand. (2012). Policy and Planning. Retrieved June 11, 2012, from http://www.tourismthailand.org/download/my documents/my_files/ map 2552.doc
[2] The Chulalongkorn University. (2012). Conservation and Restoration of Aumphawa community, Samutsongkram Province. Retrieved June 10, 2012, from http://www.csr.chula.ac.th/lecture_series/images/stories/pdf/ sufficiency06.pdf.
[3] Department of Intellectual Property. (2012). Wisdom capped & Enhanced Idea for Economic creativity Seminar (First Lieutenant Patcharodom Ounsuwan). Retrieved July 1, 2012, from http://www.ip thailand.go.th/seminars/download/bkk04Patcharodom.pdf.
[4] Sriviboon S. (2004). Identity designed. 2nd published, Nonthaburi: Core function.
[5] Phusumas J. (2013). Typography. Nonthaburi: IDC Premier.
[6] Thai Electronic Publishing Club. (2012). New generation Type designer Competition Project. Retrieved June 11, 2012, from http://www.tepclub .org/?page_id=1180.
[7] Srisa-ard, B. (2000). Preliminary research. Bangkok: Suweeriyasa.