@article{(Open Science Index):https://publications.waset.org/pdf/9997990,
	  title     = {The World of Great Wines: The Douro Valley Experience},
	  author    = {A. Oliveira-Brochado and  R. Silva and  C. Paulino },
	  country	= {},
	  institution	= {},
	  abstract     = {The aim of this paper is to use an experiential view of wine tourism to develop a battery of items that can potentially capture the overall Douro Valley experience from the tourist’s perspective. The Douro Valley, a UNESCO World Heritage region located in Portugal, was the target of this study. The research took a mixed approach using both qualitative and quantitative designs. Firstly, we combine the literature review on service quality scales with a content analysis of five in-depth interviews with winery managers and a focus group with wine tourists to identify the main dimensions of the overall tourism experience and to develop a battery of items for each dimension. Eight dimensions of the overall wine tourism experience came out, as follows: winery service and staff, winery facilities, winery service, wine product, wine region environment, wine region accessibilities, wine region´s offerings, and the wine region and winery reputation.
},
	    journal   = {International Journal of Humanities and Social Sciences},
	  volume    = {8},
	  number    = {4},
	  year      = {2014},
	  pages     = {1080 - 1087},
	  ee        = {https://publications.waset.org/pdf/9997990},
	  url   	= {https://publications.waset.org/vol/88},
	  bibsource = {https://publications.waset.org/},
	  issn  	= {eISSN: 1307-6892},
	  publisher = {World Academy of Science, Engineering and Technology},
	  index 	= {Open Science Index 88, 2014},
	}