WASET
    Göksel Şimşek,  Celebrity Endorsement: How It Works When a Celebrity Fits the Brand and Advertisement.   journal   = {International Journal of Information and Communication Engineering}, [online]. World Academy of Science, Engineering and Technology.
    March 2014, vol. 88(4). 1043 - 1051
    [viewed 24 April 2024]. Available from: https://publications.waset.org/pdf/9997953.