Hsiu-Hua Cheng and Chi-Wei Chen
A Study of Lurking Behavior The Desire Perspective
938 - 941
2014
8
4
International Journal of Computer and Information Engineering
https://publications.waset.org/pdf/9997903
https://publications.waset.org/vol/88
World Academy of Science, Engineering and Technology
Lurking behavior is common in informationseeking oriented communities. Transferring users with lurking behavior to be contributors can assist virtual communities to obtain competitive advantages. Based on the ecological cognition framework, this study proposes a model to examine the antecedents of lurking behavior in informationseeking oriented virtual communities. This study argues desire for emotional support, desire for information support, desire for performanceapproach, desire for performance avoidance, desire for masteryapproach, desire for masteryavoidance, desire for ability trust, desire for benevolence trust, and desire for integrity trust effect on lurking behavior. This study offers an approach to understanding the determinants of lurking behavior in online contexts.
Open Science Index 88, 2014