TY - JFULL AU - Hsiu-Hua Cheng and Chi-Wei Chen PY - 2014/5/ TI - A Study of Lurking Behavior: The Desire Perspective T2 - International Journal of Computer and Information Engineering SP - 937 EP - 941 VL - 8 SN - 1307-6892 UR - https://publications.waset.org/pdf/9997903 PU - World Academy of Science, Engineering and Technology NX - Open Science Index 88, 2014 N2 - Lurking behavior is common in information-seeking oriented communities. Transferring users with lurking behavior to be contributors can assist virtual communities to obtain competitive advantages. Based on the ecological cognition framework, this study proposes a model to examine the antecedents of lurking behavior in information-seeking oriented virtual communities. This study argues desire for emotional support, desire for information support, desire for performance-approach, desire for performance -avoidance, desire for mastery-approach, desire for mastery-avoidance, desire for ability trust, desire for benevolence trust, and desire for integrity trust effect on lurking behavior. This study offers an approach to understanding the determinants of lurking behavior in online contexts. ER -