%0 Journal Article
	%A Burcu Akyildiz and  Cigdem Kadaifci and  Y. Ilker Topcu and  Burc Ulengin
	%D 2014
	%J International Journal of Civil and Environmental Engineering
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 86, 2014
	%T Prioritization of Customer Order Selection Factors  by Utilizing Conjoint Analysis: A Case Study for a  Structural Steel Firm
	%U https://publications.waset.org/pdf/9997506
	%V 86
	%X In today’s business environment, companies should 
make strategic decisions to gain sustainable competitive advantage. 
Order selection is a crucial issue among these decisions especially for 
steel production industry. When the companies allocate a high 
proportion of their design and production capacities to their ongoing 
projects, determining which customer order should be chosen among 
the potential orders without exceeding the remaining capacity is the 
major critical problem. In this study, it is aimed to identify and 
prioritize the evaluation factors for the customer order selection 
problem. Conjoint Analysis is used to examine the importance level 
of each factor which is determined as the potential profit rate per unit 
of time, the compatibility of potential order with available capacity, 
the level of potential future order with higher profit, customer credit 
of future business opportunity, and the negotiability level of 
production schedule for the order.


	%P 498 - 502