@article{(Open Science Index):https://publications.waset.org/pdf/9997383, title = {Value Analysis of Islamic Banking and Conventional Banking to Measure Value Co-creation}, author = {Amna Javed and Hisashi Masuda and Youji Kohda}, country = {}, institution = {}, abstract = {This study examines the value analysis in Islamic and conventional banking services in Pakistan. Many scholars have focused on co-creation of values in services but mainly economic values not non-economic. As Islamic banking is based on Islamic principles that are more concerned with non-economic values (well-being, partnership, fairness, trust worthy, and justice) than economic values as money in terms of interest. This study is important to know the providers point of view about the co-created values, because, it may be more sustainable and appropriate for today’s unpredictable socio-economic environment. Data were collected from 4 banks (2 Islamic and 2 conventional banks). Text mining technique is applied for data analysis, and values with 100% occurrences in Islamic banking are chosen. The results reflect that Islamic banking is more centric towards non-economic values than economic values and it promotes team work and partnership concept by applying Islamic spirit and trust worthiness concept. }, journal = {International Journal of Economics and Management Engineering}, volume = {8}, number = {2}, year = {2014}, pages = {400 - 408}, ee = {https://publications.waset.org/pdf/9997383}, url = {https://publications.waset.org/vol/86}, bibsource = {https://publications.waset.org/}, issn = {eISSN: 1307-6892}, publisher = {World Academy of Science, Engineering and Technology}, index = {Open Science Index 86, 2014}, }