TY - JFULL AU - S. Sabbour and H. Lasi and P. von Tessin PY - 2012/2/ TI - Business Intelligence and Strategic Decision Simulation T2 - International Journal of Industrial and Systems Engineering SP - 107 EP - 115 VL - 6 SN - 1307-6892 UR - https://publications.waset.org/pdf/9855 PU - World Academy of Science, Engineering and Technology NX - Open Science Index 61, 2012 N2 - The purpose of this study is two-fold. First, it attempts to explore potential opportunities for utilizing visual interactive simulations along with Business Intelligence (BI) as a decision support tool for strategic decision making. Second, it tries to figure out the essential top-level managerial requirements that would transform strategic decision simulation into an integral component of BI systems. The domain of particular interest was the application of visual interactive simulation capabilities in the field of supply chains. A qualitative exploratory method was applied, through the use of interviews with two leading companies. The collected data was then analysed to demonstrate the difference between the literature perspective and the practical managerial perspective on the issue. The results of the study suggest that although the use of simulation particularly in managing supply chains is very evident in literature, yet, in practice such utilization is still in its infancy, particularly regarding strategic decisions. Based on the insights a prototype of a simulation based BI-solution-extension was developed and evaluated. ER -