@article{(Open Science Index):https://publications.waset.org/pdf/9732, title = {Social Network Management Enhances Customer Relationship}, author = {Srisawas Siriporn and Rotchanakitumnuai Siriluck}, country = {}, institution = {}, abstract = {The study aims to develop a framework of social network management to enhance customer relationship. Social network management of this research is derived from social network site management, individual and organization social network usage motivation. The survey was conducted with organization employees who have used social network to interact with customers. The results reveal that content, link, privacy and security, page design and interactivity are the major issues of social network site management. Content, link, privacy and security, individual and organization motivation have major impacts on encouraging business knowledge sharing among employees. Moreover, Page design and interactivity, content, organization motivation and knowledge sharing can improve customer relationships.}, journal = {International Journal of Economics and Management Engineering}, volume = {5}, number = {5}, year = {2011}, pages = {579 - 582}, ee = {https://publications.waset.org/pdf/9732}, url = {https://publications.waset.org/vol/53}, bibsource = {https://publications.waset.org/}, issn = {eISSN: 1307-6892}, publisher = {World Academy of Science, Engineering and Technology}, index = {Open Science Index 53, 2011}, }