%0 Journal Article
	%A Linda and  Sau-ling LAI
	%D 2011
	%J International Journal of Humanities and Social Sciences
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 60, 2011
	%T In Search of Excellence – Google vs Baidu
	%U https://publications.waset.org/pdf/9065
	%V 60
	%X This paper compares the search engine marketing
strategies adopted in China and the Western countries through two illustrative cases, namely, Google and Baidu. Marketers in the West
use search engine optimization (SEO) to rank their sites higher for
queries in Google. Baidu, however, offers paid search placement, or the selling of engine results for particular keywords to the higher
bidders. Whereas Google has been providing innovative services ranging from Google Map to Google Blog, Baidu remains focused on
search services – the one that it does best. The challenges and
opportunities of the Chinese Internet market offered to global entrepreneurs are also discussed in the paper
	%P 1970 - 1973