%0 Journal Article
	%A Jamaliah Mohd. Yusof and  Rosidah Musa and  Sofiah Abd. Rahman
	%D 2011
	%J International Journal of Economics and Management Engineering
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 53, 2011
	%T Functional Store Image and Corporate Social Responsibility Image: A Congruity Analysis on Store Loyalty
	%U https://publications.waset.org/pdf/8865
	%V 53
	%X With previous studies that examined the importance
of functional store image and CSR, this study is aimed at examining
their effects in the self-congruity model in influencing store loyalty.
In particular, this study developed and tested a structural model in the
context of retailing industry on the self-congruity theory. Whilst
much of the self-congruity studies have incorporated functional store
image, there has been lack of studies that examined social
responsibility image of retail stores in the self-congruity studies.
Findings indicate that self-congruity influence on store loyalty was
mediated by both functional store image and social responsibility
image. In influencing store loyalty, the findings have shown that
social responsibility image has a stronger influence on store loyalty
than functional store image. This study offers important findings and
implications for future research as it presents a new framework on
the importance of social responsibility image.
	%P 486 - 493