@article{(Open Science Index):https://publications.waset.org/pdf/8865,
	  title     = {Functional Store Image and Corporate Social Responsibility Image: A Congruity Analysis on Store Loyalty},
	  author    = {Jamaliah Mohd. Yusof and  Rosidah Musa and  Sofiah Abd. Rahman},
	  country	= {},
	  institution	= {},
	  abstract     = {With previous studies that examined the importance
of functional store image and CSR, this study is aimed at examining
their effects in the self-congruity model in influencing store loyalty.
In particular, this study developed and tested a structural model in the
context of retailing industry on the self-congruity theory. Whilst
much of the self-congruity studies have incorporated functional store
image, there has been lack of studies that examined social
responsibility image of retail stores in the self-congruity studies.
Findings indicate that self-congruity influence on store loyalty was
mediated by both functional store image and social responsibility
image. In influencing store loyalty, the findings have shown that
social responsibility image has a stronger influence on store loyalty
than functional store image. This study offers important findings and
implications for future research as it presents a new framework on
the importance of social responsibility image.},
	    journal   = {International Journal of Economics and Management Engineering},
	  volume    = {5},
	  number    = {5},
	  year      = {2011},
	  pages     = {486 - 493},
	  ee        = {https://publications.waset.org/pdf/8865},
	  url   	= {https://publications.waset.org/vol/53},
	  bibsource = {https://publications.waset.org/},
	  issn  	= {eISSN: 1307-6892},
	  publisher = {World Academy of Science, Engineering and Technology},
	  index 	= {Open Science Index 53, 2011},
	}