@article{(Open Science Index):https://publications.waset.org/pdf/8865, title = {Functional Store Image and Corporate Social Responsibility Image: A Congruity Analysis on Store Loyalty}, author = {Jamaliah Mohd. Yusof and Rosidah Musa and Sofiah Abd. Rahman}, country = {}, institution = {}, abstract = {With previous studies that examined the importance of functional store image and CSR, this study is aimed at examining their effects in the self-congruity model in influencing store loyalty. In particular, this study developed and tested a structural model in the context of retailing industry on the self-congruity theory. Whilst much of the self-congruity studies have incorporated functional store image, there has been lack of studies that examined social responsibility image of retail stores in the self-congruity studies. Findings indicate that self-congruity influence on store loyalty was mediated by both functional store image and social responsibility image. In influencing store loyalty, the findings have shown that social responsibility image has a stronger influence on store loyalty than functional store image. This study offers important findings and implications for future research as it presents a new framework on the importance of social responsibility image.}, journal = {International Journal of Economics and Management Engineering}, volume = {5}, number = {5}, year = {2011}, pages = {486 - 493}, ee = {https://publications.waset.org/pdf/8865}, url = {https://publications.waset.org/vol/53}, bibsource = {https://publications.waset.org/}, issn = {eISSN: 1307-6892}, publisher = {World Academy of Science, Engineering and Technology}, index = {Open Science Index 53, 2011}, }