TY - JFULL AU - Nor'Aini Yusof and Ismael Younis Abu-Jarad PY - 2011/3/ TI - The Organizational Innovativeness of Public-Listed Housing Developers T2 - International Journal of Humanities and Social Sciences SP - 199 EP - 204 VL - 5 SN - 1307-6892 UR - https://publications.waset.org/pdf/8575 PU - World Academy of Science, Engineering and Technology NX - Open Science Index 50, 2011 N2 - This paper investigated the organizational innovativeness of public listed housing developers in Malaysia. We conceptualized organizational innovativeness as a multi-dimensional construct consisting of 5 dimensions: market innovativeness, product innovativeness, process innovativeness, behavior innovativeness and strategic innovativeness. We carried out questionnaire survey with all accessible public listed developers in Malaysia and received a 56 percent response. We found that the innovativeness of public listed housing developers is low. The study extends the knowledge on innovativeness theory by using a multi-dimensional contructs to conceptualize the innovativeness of public listed housing developers in Malaysia where all this while most studies focused on single dimensional construct of innovativeness. The paper ends by providing some explanations for the results. ER -