%0 Journal Article
	%A Ikilem Gocek and  Senem Kursun and  Yesim Iridag Beceren
	%D 2007
	%J International Journal of Materials and Textile Engineering
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 6, 2007
	%T The Perception of Customer Satisfaction in Textile Industry According to Genders in Turkey
	%U https://publications.waset.org/pdf/8366
	%V 6
	%X The customer satisfaction for textile sector carries
great importance like the customer satisfaction for other sectors
carry. Especially, if it is considered that gaining new customers
create four times more costs than protecting existing customers from
leaving, it can be seen that the customer satisfaction plays a great
role for the firms. In this study the affecting independent variables of
customer satisfaction are chosen as brand image, perceived service
quality and perceived product quality. By these independent
variables, it is investigated that if any differences exist in perception
of customer satisfaction according to the Turkish textile consumers in
the view of gender. In data analysis of this research the SPSS
program is used.
	%P 193 - 196