Mohd Zahari and M. S and Salleh and N. K. and Kamaruddin and M. S. Y and Kutut and M. Z.
Inflight Meals, Passengers Level of Satisfaction and Reflying Intention
1982 - 1989
2011
5
12
International Journal of Humanities and Social Sciences
https://publications.waset.org/pdf/8350
https://publications.waset.org/vol/60
World Academy of Science, Engineering and Technology
Service quality has become a centerpiece for airline companies in vying with one another and keeps their image in the minds of passengers. Many airlines have pushed service quality through service personalization which includes both ground and on board especially from the viewpoint of retaining satisfied passengers and attracting new ones. Besides those, inflight mealsfood service is another important aspect of the airline operation. The in flight mealsfood services now are seen as part of marketing strategies in attracting business or leisure travelers. This study reports the outcomes of the investigation on inflight mealsfood attributes toward passengers level of satisfaction and reflying intention. Taste, freshness, appearance of inflight mealsfood served and menu choices are important to the airlines passengers especially for the long haul flight. Food not only contributes to the prediction of the airline passengers levels of satisfaction but besides other factors slightly influence passengers re flying intention. Airline companies therefore should not ignore this element but take the opportunity to create more attractive and acceptable inflight mealsfood along with other matter as marketing tools in attracting passengers to reflying with them.
Open Science Index 60, 2011