TY - JFULL AU - Mohd Zahari and M. S and Salleh and N. K. and Kamaruddin and M. S. Y and Kutut and M. Z. PY - 2011/1/ TI - In-flight Meals, Passengers- Level of Satisfaction and Re-flying Intention T2 - International Journal of Humanities and Social Sciences SP - 1981 EP - 1989 VL - 5 SN - 1307-6892 UR - https://publications.waset.org/pdf/8350 PU - World Academy of Science, Engineering and Technology NX - Open Science Index 60, 2011 N2 - Service quality has become a centerpiece for airline companies in vying with one another and keeps their image in the minds of passengers. Many airlines have pushed service quality through service personalization which includes both ground and on board especially from the viewpoint of retaining satisfied passengers and attracting new ones. Besides those, in-flight meals/food service is another important aspect of the airline operation. The in flight meals/food services now are seen as part of marketing strategies in attracting business or leisure travelers. This study reports the outcomes of the investigation on in-flight meals/food attributes toward passengers- level of satisfaction and re-flying intention. Taste, freshness, appearance of in-flight meals/food served and menu choices are important to the airlines passengers especially for the long haul flight. Food not only contributes to the prediction of the airline passengers- levels of satisfaction but besides other factors slightly influence passengers- re- flying intention. Airline companies therefore should not ignore this element but take the opportunity to create more attractive and acceptable in-flight meals/food along with other matter as marketing tools in attracting passengers to re-flying with them. ER -