TY - JFULL AU - Khajornjit Bunnag PY - 2012/11/ TI - Factors Affecting Media Literacy of Early Teenagers T2 - International Journal of Humanities and Social Sciences SP - 2598 EP - 2603 VL - 6 SN - 1307-6892 UR - https://publications.waset.org/pdf/7929 PU - World Academy of Science, Engineering and Technology NX - Open Science Index 70, 2012 N2 - The purposes of this research are: 1) to study the media literacy of early teenagers, and 2) to study the interaction between gender and timing of media exposure that affects the media literacy of teenagers. The sample of the study included 400 young people aged between 11 to 17 and who were living in Bangkok. The data was collected using questionnaires. Two-way ANOVA was used in analyzing the collected data. The result revealed that gender and timing of media exposure affected the media literacy of early teenagers with statistical significance at the level of 0.05. ER -