TY - JFULL AU - N.M. Museisi PY - 2013/2/ TI - South African MNEs Entry Strategies in Africa T2 - International Journal of Economics and Management Engineering SP - 64 EP - 71 VL - 7 SN - 1307-6892 UR - https://publications.waset.org/pdf/7895 PU - World Academy of Science, Engineering and Technology NX - Open Science Index 73, 2013 N2 - This is a cross-cultural study that determines South African multinational enterprises (MNEs) entry strategies as they invest in Africa. An integrated theoretical framework comprising the transaction cost theory, Uppsala model, eclectic paradigm and the distance framework was adopted. A sample of 40 South African MNEs with 415 existing FDI entries in Africa was drawn. Using an ordered logistic regression model, the impact of culture on the choice of degree of control by South African MNEs in Africa was determined. Cultural distance was one of significant factors that influenced South African MNEs- choice of degree of control. Furthermore, South African MNEs are risk averse in all countries in Africa but minimize the risks differently across sectors. Service sectors chooses to own their subsidiaries 100% and avoid dealing with the locals while manufacturing, resources and construction choose to have a local partner to share the risk. ER -