WASET
	@article{(Open Science Index):https://publications.waset.org/pdf/7487,
	  title     = {Introducing Successful Financial Innovations: Rewriting the Rules in Light of the Global Financial Crisis},
	  author    = {Abdel Aziz and  Hadia H.},
	  country	= {},
	  institution	= {},
	  abstract     = {Since the 1980s, banks and financial service institutions have been running in an endless race of innovation to cope with the advancing technology, the fierce competition, and the more sophisticated and demanding customers. In order to guide their innovation efforts, several researches were conducted to identify the success and failure factors of new financial services. These mainly included organizational factors, marketplace factors and new service development process factors. They almost all emphasized the importance of customer and market orientation as a response to the highly perceptual and intangible characteristics of financial services. However, they deemphasized the critical characteristics of high involvement of risk and close correlation with the economic conditions, a factor that heavily contributed to the Global financial Crisis of 2008. This paper reviews the success and failure factors of new financial services. It then adds new perspectives emerging from the analysis of the role of innovation in the global financial crisis.
},
	    journal   = {International Journal of Economics and Management Engineering},
	  volume    = {3},
	  number    = {6},
	  year      = {2009},
	  pages     = {962 - 968},
	  ee        = {https://publications.waset.org/pdf/7487},
	  url   	= {https://publications.waset.org/vol/30},
	  bibsource = {https://publications.waset.org/},
	  issn  	= {eISSN: 1307-6892},
	  publisher = {World Academy of Science, Engineering and Technology},
	  index 	= {Open Science Index 30, 2009},
	}