@article{(Open Science Index):https://publications.waset.org/pdf/7384,
	  title     = {Investigating the Determinants of Purchase Intention in C2C E-Commerce},
	  author    = {Kee-Young Kwahk and  Xi Ge and  Jun-Hyung Park},
	  country	= {},
	  institution	= {},
	  abstract     = {This study aims to examine the determinants of
purchase intention in C2C e-commerce. Specifically the role of
instant messaging in the C2C e-commerce contextis investigated. In
addition to instant messaging, we brought in two antecedents of
purchase intention - trust and customer satisfaction - to establish a
theoretical research model. Structural equation modeling using
LISREL was used to analyze the data.We discussed the research
findings and suggested some implications for researchers and
	    journal   = {International Journal of Economics and Management Engineering},
	  volume    = {6},
	  number    = {9},
	  year      = {2012},
	  pages     = {2378 - 2382},
	  ee        = {https://publications.waset.org/pdf/7384},
	  url   	= {https://publications.waset.org/vol/69},
	  bibsource = {https://publications.waset.org/},
	  issn  	= {eISSN: 1307-6892},
	  publisher = {World Academy of Science, Engineering and Technology},
	  index 	= {Open Science Index 69, 2012},