%0 Journal Article
	%A A.R. Yari and  M.R. Sadri
	%D 2008
	%J International Journal of Economics and Management Engineering
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 24, 2008
	%T Effects of the Second Entrant in GSM Telecommunication Market in MENA Region
	%U https://publications.waset.org/pdf/7181
	%V 24
	%X For the first incumbent operator it is very important
to understand how to react when the second operator comes to the
market. In this paper which is prepared for preliminary study of
GSM market in Iran, we have studied five MENA markets
according to the similarity point of view. This paper aims at
analyzing the impact of second entrants in selected markets on
certain marketing key performance indicators (KPI) such as:
Market shares (by operator), prepaid share, minutes of use (MoU),
Price and average revenue per user (ARPU) (for total market
	%P 1294 - 1296