@article{(Open Science Index):https://publications.waset.org/pdf/6490,
	  title     = {A Distributed Cognition Framework to Compare E-Commerce Websites Using Data Envelopment Analysis},
	  author    = {C. lo Storto},
	  country	= {},
	  institution	= {},
	  abstract     = {This paper presents an approach based on the
adoption of a distributed cognition framework and a non parametric
multicriteria evaluation methodology (DEA) designed specifically to
compare e-commerce websites from the consumer/user viewpoint. In
particular, the framework considers a website relative efficiency as a
measure of its quality and usability. A website is modelled as a black
box capable to provide the consumer/user with a set of
functionalities. When the consumer/user interacts with the website to
perform a task, he/she is involved in a cognitive activity, sustaining a
cognitive cost to search, interpret and process information, and
experiencing a sense of satisfaction. The degree of ambiguity and
uncertainty he/she perceives and the needed search time determine
the effort size – and, henceforth, the cognitive cost amount – he/she
has to sustain to perform his/her task. On the contrary, task
performing and result achievement induce a sense of gratification,
satisfaction and usefulness. In total, 9 variables are measured,
classified in a set of 3 website macro-dimensions (user experience,
site navigability and structure). The framework is implemented to
compare 40 websites of businesses performing electronic commerce
in the information technology market. A questionnaire to collect
subjective judgements for the websites in the sample was purposely
designed and administered to 85 university students enrolled in
computer science and information systems engineering
undergraduate courses.},
	    journal   = {International Journal of Computer and Information Engineering},
	  volume    = {3},
	  number    = {4},
	  year      = {2009},
	  pages     = {863 - 871},
	  ee        = {https://publications.waset.org/pdf/6490},
	  url   	= {https://publications.waset.org/vol/28},
	  bibsource = {https://publications.waset.org/},
	  issn  	= {eISSN: 1307-6892},
	  publisher = {World Academy of Science, Engineering and Technology},
	  index 	= {Open Science Index 28, 2009},
	}