WASET
	@article{(Open Science Index):https://publications.waset.org/pdf/6303,
	  title     = {An Analysis of the Themes of Alcoholic Beverage Advertisements in Thailand after the Enactment of the Alcoholic Beverage Control Act of 2008},
	  author    = {Arishai Akraudom},
	  country	= {},
	  institution	= {},
	  abstract     = {The objective of this research was to study the themes
of alcoholic beverage advertisements in Thailand after the enactment
of the 2008 Alcoholic Beverage Control Act. Data was collected
through textual analysis of 35 television and cinema advertisements
for alcoholic beverage products broadcast in Thailand. Nine themes
were identified, seven of which were themes that had previously been
used before the new law (i.e. power, competition, friendship,
Thainess, success, romance and safety) and two of which were new
themes (volunteerism and conservation) that were introduced as a
form of adaptation and negotiation in response to the new law.},
	    journal   = {International Journal of Humanities and Social Sciences},
	  volume    = {6},
	  number    = {11},
	  year      = {2012},
	  pages     = {3219 - 3224},
	  ee        = {https://publications.waset.org/pdf/6303},
	  url   	= {https://publications.waset.org/vol/71},
	  bibsource = {https://publications.waset.org/},
	  issn  	= {eISSN: 1307-6892},
	  publisher = {World Academy of Science, Engineering and Technology},
	  index 	= {Open Science Index 71, 2012},
	}