D. Ščeulovs and E. Gaile-Sarkane
Identification of Factors Influencing Company&039;s Competitiveness
1339 - 1345
2013
7
6
International Journal of Information and Communication Engineering
https://publications.waset.org/pdf/6294
https://publications.waset.org/vol/78
World Academy of Science, Engineering and Technology
Fast development of technologies, economic globalization and many other external circumstances stimulate company’s competitiveness. One of the major trends in today’s business is the shift to the exploitation of the Internet and electronic environment for entrepreneurial needs. Latest researches confirm that eenvironment provides a range of possibilities and opportunities for companies, especially for micro, small and mediumsized companies, which have limited resources. The usage of etools raises the effectiveness and the profitability of an organization, as well as its competitiveness.
In the electronic market, as in the classic one, there are factors, such as globalization, development of new technology, price sensitive consumers, Internet, new distribution and communication channels that influence entrepreneurship. As a result of eenvironment development, ecommerce and emarketing grow as well.
Objective of the paper To describe and identify factors influencing company’s competitiveness in eenvironment.
Research methodology The authors employ wellestablished quantitative and qualitative methods of research grouping, analysis, statistics method, factor analysis in SPSS 20 environment, etc. The theoretical and methodological background of the research is formed by using scientific researches and publications, such as that from mass media and professional literature; statistical information from legal institutions as well as information collected by the authors during the surveying process.
Research result The authors detected and classified factors influencing competitiveness in eenvironment.
In this paper, the authors presented their findings based on theoretical, scientific, and field research. Authors have conducted a research on eenvironment utilization among Latvian enterprises.
Open Science Index 78, 2013