%0 Journal Article
	%A Wuttigrai Ngamsirijit and  Yodmanee Tepanon
	%D 2012
	%J International Journal of Transport and Vehicle Engineering
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 66, 2012
	%T An Evaluation Framework of Transportation Responsiveness: Case of Pattaya City
	%U https://publications.waset.org/pdf/5667
	%V 66
	%X Transportation is one of the main activities related to
creating value for the tourists. Transport management in tourism
mainly focuses on managing transfer points and vehicle capacity.
However, transport service level must also be ensured as it now
relates to tourist-s experiences. This paper emphasizes on the
responsiveness as one of key service performance measures. An
evaluation framework is developed and illustarted by using the case
of small bus service in Pattaya city. It can be seen as a great potential
for the city to utilize the small bus transportation in order to meet the
needs of more diverse group of passengers and to support the
expansion of tourist areas. The framework integrates with service
operations management, logistics, and tourism behavior perspectives.
The findings from the investigation of existing small bus service are
presented and preliminarily validate the usability of the framework.
	%P 1577 - 1582