K. Pongiannan,  Feasible Traits of TV and Web as Media for Advertisements and Their Influences on Buying Behavior– A Comparative Study on Indian Perspective.   journal   = {International Journal of Psychological and Behavioral Sciences}, [online]. World Academy of Science, Engineering and Technology.
    May 2013, vol. 77(5). 1230 - 1233
    [viewed 26 April 2024]. Available from: https://publications.waset.org/pdf/5264.