Choon Ling Sia and  Yani Shi and  Jiaqi Yan and  Huaping Chen,  Web Personalization to Build Trust in E-Commerce: A Design Science Approach.   journal   = {International Journal of Economics and Management Engineering}, [online]. World Academy of Science, Engineering and Technology.
    April 2010, vol. 40(4). 371 - 375
    [viewed 18 April 2024]. Available from: https://publications.waset.org/pdf/4829.